Watches of Switzerland is a leading international retailer specializing in luxury watches and jewelry, offering an extensive range of world-class timepieces from renowned brands. The company operates under the umbrella of The Watches of Switzerland Group, which has a rich history dating back to 1775 through its heritage brands.
They showcase iconic brands such as Rolex, Patek Philippe, OMEGA, Cartier, TAG Heuer, Breitling, TUDOR, Blancpain, Vacheron Constantin, Panerai, IWC Schaffhausen, Jaeger-LeCoultre among others.
They also operate dedicated boutiques for several major brands across the UK and the U.S.
Short history of Watches of Switzerland
The history of Watches of Switzerland is deeply intertwined with the company’s origins and evolution. Watches of Switzerland was founded by Maurice Lane as a mail-order business under the name G&M Lane & Co. The first office opened at Ludgate Hill in London, focusing on selling high-quality Swiss timepieces.
Despite economic challenges and tough years in the 1930s and 1940s, the company endured by maintaining its commitment to quality products and services.
In 1947, the firm officially began trading under the name Watches of Switzerland Ltd. The modern entity expanded internationally starting around 2018 with significant growth in the U.S. market through strategic acquisitions like Mayors Jewellers and Betteridge.
What are Watches of Switzerland all about?
Watches of Switzerland is recognized globally for its expertise in luxury horology and offers a comprehensive experience both online and offline.
They also offer a curated selection of pre-owned watches with warranties ensuring authenticity and condition.
Real-time expert advice is always available and they are happy to help with your choice or a dilemma.
Watch servicing such as movement service and strap replacement are there to take care of your pieces, and you can be sure that exquisite work will be done.
Watches of Switzerland has launched campaigns such as “Anytime. Anywhere.” featuring iconic models from multiple luxury brands across different American landscapes, where they are moving the industry forward.
What do they have to offer?
Watches of Switzerland offers a wide range of luxury watches and accessories on their website. They cater to both men and women with a diverse selection that includes exclusive limited editions alongside popular models.
Watches of Switzerland has over 2 350 men’s watches and around 760 women’s watches from brands like Cartier, Omega, Chopard, DOXA, Grand Seiko, Longines, Zenith and others.
You can select watches by size, dial colour, diameter, water resistance, type of movement, strap material and case material.
They also provide essential accessories like watch winders and various straps to complement their luxury timepieces.
Watches of Switzerland is authorized to sell Rolex Certified Pre-Owned watches, and also has a collection of fine pre-owned watches and vintage timepieces from other finest Swiss brands in the world.
What is the user experience like?
Watchesofswitzerland.com is designed to provide an accessible and engaging experience for users, and aims to ensure a seamless browsing experience while catering to diverse user needs through its accessibility features and luxury watch offerings.
The site exudes a high-end feel, reflecting the prestige of the luxury watches it sells. This is achieved through clean layouts, elegant typography, and high-quality images showcasing intricate details of timepieces.
The website is well-organized with clear categories for different types of watches (men’s and women’s) and brands (like Omega, Cartier). This makes it easy for users to find specific models or browse by brand.
Watches of Switzerland provides detailed information on watch movements and offers insights into various luxury watch complications along with lifestyle campaigns highlighting exceptional moments marked by these timepieces. Each watch model is presented with detailed specifications, pricing information, and multiple images from various angles. This allows potential buyers to thoroughly examine each piece before making a purchase.
The site employs responsive web design principles to ensure that it looks great on both desktops and mobile devices. Watches of Switzerland also interacts with customers through platforms such as Instagram, Facebook, Pinterest, and X (formerly Twitter).
What are the prices like?
Watches of Switzerland offers a wide range of luxury watches with diverse pricing.
Breitling Endurance Pro 44mm Mens is $3,400, Glashutte Original Vintage Seventies Chronograph Panorama Date Limited Edition 40mm Mens is $14,800, Omega James Bond 007 60th Anniversary Seamaster Diver 300 Co-Axial Master Chronometer 42mm is $8,300 and Longines Conquest Chrono Ski Edition 42mm Mens is $4,300. Zenith Chronomaster Sport 41mm Mens is $112,100, Hublot Big Bang Tourbillon Automatic Green Saxem 44mm Limited Edition Mens is $231,000 and Jacob&Co Twin Turbo Furious Sapphire Red is $1,500,00.
Cartier Tank Must Watch is $3,650, Hamilton Jazzmaster Automatic 34mm Ladies is $1,045, Tag Heuer Carrera Date 36mm Unisex is $3,350 and Tissot LeLocle Automatic 29mm Ladies is $850. Vacheron Constantin Traditionnelle Tourbillon 39mm Ladies is $167,000, Breguet Reine De Naples Automatic 29mm is $59,500 and Breguet Classique Dame Automatic 30mm is $31,200.
These prices reflect the variety and exclusivity offered by Watches of Switzerland across different brands and models
The site accepts all major credit cards and offers financing options through Affirm.
What are their shipping options?
Watches of Switzerland ships to the continental U.S., and free expedited delivery is available on orders over $100. The estimated delivery time is 1-3 days. A flat fee of $15 applies to orders under $100, and delivery takes 1-2 weeks. Tracking information is provided via email upon shipping. An adult signature is required for all deliveries.
For those preferring in-store pickup, Click & Collect orders are dispatched within two business days and delivered to the chosen store within 24 hours of dispatch.
Watches of Switzerland does not currently ship internationally. However, they offer shipping within the United Kingdom and Northern Ireland, on their UK sister site or at local retailers there.
Conclusion!
Watches of Switzerland is recognized for its expertise in providing high-quality luxury watches while maintaining strong brand partnerships globally.
Watchesofswitzerland.com is well-suited for those seeking reputable brands along with reliable customer support, and is ideal for enthusiasts looking to purchase premium timepieces from trusted brands while benefiting from expert advice and services.
While Watches of Switzerland is a well-established retailer with a strong reputation and positive customer feedback, potential buyers should be aware of occasional service-related complaints and consider these factors when making a purchase.