Tourneau

Tourneau is a renowned luxury watch retailer based in New York, founded in 1900. It is known for offering an extensive selection of new and certified pre-owned watches from over 100 world-famous brands, totalling more than 8,000 unique styles. The company has been a leading figure in the U.S. luxury watch market for over a century.

They also have flagship stores at notable locations such as the TimeMachine in New York City and the TimeDome in Las Vegas. To complete the offer, they also have expert service and repair facilities.

Short history of Tourneau

Tourneau, one of the largest luxury watch retailers in the United States, has a rich history dating back to 1900. It was founded by the Wexler family, initially opening their first jewellery store in Eastern Europe before establishing themselves in the U.S. Over time, Tourneau expanded across America, becoming renowned for its extensive selection of new and pre-owned watches from over 100 brands.

In January 2018, Tourneau was acquired by Bucherer, a prominent European retailer of fine watches and jewellery. The transition marked a significant shift towards integrating European luxury standards into American markets while maintaining the high-quality service standards that both brands are known for. This partnership has enhanced Tourneau’s offerings by integrating Bucherer’s expertise and products into its stores.

Today, what was once known as Tourneau operates with more than 30 locations across America under various branding strategies involving both names. More recently, Rolex announced plans to acquire Bucherer, which would indirectly make it an owner of Tourneau as well.

What is Tourneau all about?

Tourneau emphasizes a commitment to excellence and customer satisfaction in the luxury watch retail sector. Tourneau follows a rigorous process for servicing, for example, Rolex watches, ensuring that each timepiece meets original factory specifications using only authentic parts. This reflects their dedication to maintaining high standards. Renowned for unparalleled customer service, Tourneau offers an extensive selection of new and Certified Pre-Owned watches along with expert repair facilities.

The company combines over 200 years of rich history from both American and Swiss traditions in watchmaking and retailing. This blend allows them to provide exceptional service through a network of stores across the U.S. and Europe.

Tourneau’s philosophy centres around providing exceptional luxury watch experiences through expertise, tradition, innovation, and strong brand partnerships.

What do they have to offer?

Tourneau offers a wide range of luxury products, primarily focusing on watches and fine jewellery.

Tourneau is an authorized retailer for dozens of top brands, including Rolex, Cartier, Breitling, Omega, Tissot and more.

They offer a comprehensive selection with manufacturer warranties plus an additional 5-year warranty from Tourneau.

Certified pre-owned watches are restored to like-new condition using original parts by master watchmakers. They include a box and papers and come with a 2-year warranty.

While not as prominently featured as watches on their website at this time, Tourneau is known for offering exquisite fine jewellery alongside their watch collections.

Luxury items such as pens, cuff links, and watch straps are also available for purchase online.

What is the user experience like?

Tourneau.com is designed to provide a seamless and luxurious shopping experience for customers interested in high-end watches and fine jewellery.

The website is crafted with a sophisticated design that reflects the luxury nature of the products they sell. It showcases a wide range of luxury watch brands, including Rolex, Omega, and more, emphasizing Tourneau’s status as a leading authorized retailer.

Users can easily navigate through thousands of watches by filtering by brand, model, price range, and other criteria to find specific timepieces quickly.

Each product page includes detailed descriptions of the watch’s features (e.g., case material, dial type), along with high-quality images from multiple angles.

A dedicated section for certified pre-owned watches allows users to browse verified second-hand luxury timepieces with warranties.

The website also provides corporate gift solutions with expert assistance in selecting appropriate luxury items.

A responsive design ensures that the website adapts to different screen sizes, which is crucial for a good user experience on mobile devices.

Tourneau maintains an active presence on various social networks. They have a strong following on Instagram and receive significant social media traffic from Facebook. Tourneau also integrates social media into its services by allowing users to log in using their social media credentials or share content directly from the website.

What are the prices like?

Tourneau offers a wide range of watches with varying price points.

If you are looking for more affordable luxury options, there are watches below $2,500, and mid-range luxury watches from various brands go to $2,500 to $4,999 range.

Most pre-owned and new watches fall within the $5,000 to $9,999 bracket, and many certified pre-owned Rolex and other high-end brand watches are available in the range of $10,000 to $19,999.

For those seeking premium or rare timepieces, Tourneau offers a variety of high-end options above $20,000.

They also provide special financing options through the Bucherer 1888 Credit Card for customers looking to purchase high-end items.

Tourneau occasionally offers limited-time discounts on select certified pre-owned watches with up to 30% off certain models, so it is worth checking the site from time to time.

What are their shipping options?

For U.S. delivery, all online orders qualify for free 1-day shipping, but 1-2 business days (Monday to Friday) should be allowed for order preparation and shipment.

After placing an order, you will receive an order confirmation email, and once your order is processed, a second email with UPS tracking information will be sent.

Tourneau does not offer international shipping at this given time.

Conclusion!

Tourneau site aims to reflect the prestige associated with luxury watches while providing an intuitive browsing experience for both new and seasoned collectors alike, and combines elegance with functionality to cater to both new buyers looking for luxury goods and those seeking specific high-end timepieces or jewellery pieces.

Tourneau maintains its reputation as a trusted source for luxury watches with high-quality certification processes for pre-owned timepieces, but it continues to face challenges related to customer satisfaction and market dynamics due to changes in ownership.