Prada is, without a doubt, one of the world’s most famous premium luxury brands. It mostly sells leather goods, including: bags, shoes, jewelry, and various accessories. Although most well-known for their women oriented line, they also sell clothing options for men. Founded all the way back in 1913 by two brothers, Mario and Martino Prada, owners of a leather goods shop, Prada initially focused solely on leather goods such as handbags and luggage, later expanding the business as well as their collection.
Short history of Prada
Although founded in 1913, it would not take them long to gain notoriety as, a short few years later, in 1919, Prada was awarded the title of Official Supplier of the Italian Royal House.
Along with this new-found popularity came some rather unique benefits, such as being allowed to display the House of Savoy coat of arms and knotted rope design in its trademark logo, and the association with Italian aristocracy.
Since Mario’s son was not interested in continuing the family business, his daughter, Luisa Prada, took over the business and ran it for almost twenty years, later helped by and succeeded by her daughter, Miuccia Prada. Most of what we today think of and know of as ‘Prada’ can be attributed to these two ladies.
What is Prada all about?
Think of Prada, think of elegance and tradition. These seem like two pillars which allowed Prada to stay relevant, both culturally and economically, for more than a century. The commitment to detail and carefully curated expression allowed it to stay a recognisable brand, and set a certain level of expectation within their loyal customer base.
What do they have to offer?
Prada is most well known for their leather collections, although, throughout its long history, they have expanded their selection into jewelry, accessories such as belts and sunglasses, and even fragrances. However, due to the brevity of categories, this review will focus mostly on the Prada Handbag assortment.
Prada handbag collection is crafted from high quality leather, fabric, or even a combination of the two. This allows for a range of styles and occasions that these bags can be used it, with fabric being more casual, whereas leather, and especially exotic leather, for making a bolder statement.
What is the user experience like?
One might say that their site is as elegant as their clothing offerings, it is minimal yet functional, on one hand modest yet bold and with a lot to say on the other. Use of color is minimal, sporting a classic black and white aesthetic, which allows the more prominent color options to stand out even more. Speaking of colors, there is something for everybody, from the usual black and white, brandy and desert beige, to more adventurous ivy green and Baltic blue. The site’s layout is clean and organized, with items taking the center stage, which, in turn, allows the potential customers to choose the right style and color easily.
The same technique and philosophy can be seen on the site’s mobile version counterpart as well, so prospective customers can rest assured that their ability to shop anywhere, anytime, from the comfort of any device has been respected and preserved. Users have the ability to register and sign up with their email address, which offers them certain benefits, such as: the ability to check and monitor the status of their orders, create wishlists, ability to view private appointments and repairs requests, and the ability to receive tailored assistance from the Client Service.
Images used to showcase Prada Handbag collection are of high quality and feature a gray background which further accentuate each piece.
Hovering over these images would change to a different angle, adding a different perspective to each item. Once the prospective buyer chooses an item by clicking on it, they are taken to a new page which offers images from even more angles, as well as some zoomed-in shots which showcase each detail individually, such as: the logo, golden accents, even the insides of the Prada Handbag. From here, users can select the desired color, as well as read item details: materials used, positions of zipper pockets, type of shoulder straps, type of interior, dimensions, and more.
Additionally, the details section provides useful links to FAQ, and call center number. Furthermore, users can check the availability in various store locations across the US.
What are the prices like?
Prada Handbag collection offers a wide selection of styles and materials, which determines their pricing. Fabric handbags start at $1,150, with more expensive models reaching $2,600. Leather handbags start at $1,370, with more expensive models reaching $2,750. Exotic handbags are scarce, at the time of writing, only two models are available, a $4,300 Masked watersnake leather clutch, and $7,900 ostrich leather mini-bag.
What are their shipping options?
Prada ships their products worldwide. They have many different versions of their website, depending on the region you are accessing their site from, or the version you select as to where you want to get your products delivered.
The following information is for their official site US site, Ground Shipping is free, and should take 3-5 business days from the day of order confirmation, 2nd Day Shipping is delivered within 2 days, this costs $25 and the other option is Overnight Shipping which is delivered the next day this costs $35 and users can track this using the tracking number provided via e-mail, or via their Prada account.
They Personalized items are, however, delivered within 30 days. If the option is available during checkout, online orders can even be picked up in store. Product can be returned within 30 days of delivery, free of charge, by using the return label provided with the order. Please note that personalized items cannot be returned, “except those differing from the style selected upon personalization”.
Conclusion:
In conclusion, users should ask themselves if owning a Prada Handbag is a priority to them, that is, if you are looking for quality and style, but also for a status symbol, then a Prada Handbag may be for you.
On the contrary, if you are someone who does not like spending as much on clothing, or if following current trends is more your style, then other brands may offer a better proposition.