Last Updated: 1st July 2025
How many times have you traveled on vacation and stayed in some fancy resort, but you simply had no adequate equipment for that? How many times that annoyed you and pissed you out so much that you actually did not enjoyed your vacation? Well, say goodbye to that, because I have something that will put you out of this mystery forever. Onia, a New York-based lifestyle brand, specializes in luxury swimwear and resort wear for both men and women, and it is probably one of the top choices when it comes to this topic.
The Onia brand was founded in 2009. It emphasizes minimalist designs, premium fabrics, and versatile pieces that transition from beach to everyday wear. Known for its functional yet stylish aesthetic, Onia has gained traction through collaborations with Mr. Porter, Net-a-Porter, and influencers like Danielle Bernstein.
Sound interesting? Keep reading and check out Onia’s history, offerings, user experience, pricing, shipping, pros, cons, and appeal for travel-inspired fashion enthusiasts. Are you ready? Let’s get it off!
The first mention of the Onia brand was recorded in 2009. It was founded by Carl Cunow and Nathan Romano in New York City, with the name “Onia” (o-nee-ah) meaning “ship” in Hebrew, reflecting a travel-inspired ethos.
Initially focused on men’s swimwear, it expanded into men’s casual wear in 2013, women’s swim and ready-to-wear in 2015, and licensed brands like WeWoreWhat and Body Glove by 2019.
Acquired by The Onia Group, it reported $8.2 million in revenue by 2025, per Owler, with endorsements from Esquire and celebrities like Kylie Jenner and Jessica Alba. Yeah, if Kylie and Jessica are your ambassadors, you gotta be worth a lot, right?
Despite a small team of 22, Onia’s presence on platforms like Saks Fifth Avenue and 6,145 LinkedIn followers highlights its influence in luxury resort wear.
In simple words, Onia’s website is an e-commerce platform offering swimwear, resort wear, and accessories designed for “the uncommon traveler,” as they say.
It prioritizes uncomplicated comfort with minimalist, destination-inspired styles that blend form and function.
Collections feature sleek swim trunks, bikinis, and linen apparel in vibrant prints like Tropical Floral and Diamond Geo. The site promotes a lifestyle of effortless luxury, with free US shipping and exchanges, and a focus on high-quality fabrics.
Social campaigns like #OniaOnTheRoad on Instagram (@onia) foster engagement, though recent customer service critiques raise concerns.
Onia’s offerings include:
Men’s Swimwear and Apparel: Swim trunks ($80–$140) in prints like Micro Hibiscus, plus tees, polos, and Air Linen Camp shirts endorsed by Esquire.
Women’s Swimwear and Apparel: Bikinis ($80–$120), one-pieces ($120–$180), and resort wear like dresses and cover-ups in colors like Deep Navy and Powder Pink.
Accessories: Sunglasses, hats, and totes, often in collaboration with brands like Liberty Art Fabrics.
Collaborations: Ongoing partnerships with Liberty Art Fabrics and WeWoreWhat, including a 2022 Italy collection that sold $2 million in 12 hours.
Eco-Friendly Practices: Uses sustainable packaging and some recycled fabrics, though not a core focus.
Retail Partnerships: Available at Saks Fifth Avenue, Nordstrom, Mr. Porter, and Revolve.
Mobile Accessibility: Shopify-hosted site with newsletter sign-ups for 10% off and social integration via Instagram.
Like many other sites in this industry, the representation of the Onia brand is built on Shopify, and it is sleek and minimalist, with high-quality imagery showcasing collections like Sea Floral.
Navigation is intuitive, with filters for gender, category, and color, plus a fit guide (XS–XXL).
The search bar and mobile-responsive design enhance usability, but users report occasional lag during sales. Checkout supports PayPal and Klarna, but cart errors and uneditable orders frustrate some.
Customer service ([email protected], 9 AM–6 PM EST, 1-855-664-2582) offers email, phone, and social media support.
Like I said in the introduction part, this brand is a premium, exclusive brand, and therefore, the pricing is also premium, reflecting its luxury positioning.
Men’s swim trunks range from $80–$140, women’s bikini tops/bottoms $40–$80 each, and one-pieces $120–$180.
Apparel like Air Linen shirts costs $90–$150.
Sale items start at $30, but all sales are final, a key drawback.
Free US shipping, Revolve’s 10% off codes, and Saks’ ACCOUNTSF discount (10% for new accounts) add value, but high costs deter budget shoppers.
Onia offers free US shipping and exchanges on all orders via USPS (3–7 business days). Expedited options (2–3 days) cost $15–$30.
International shipping is available, with costs and duties calculated at checkout, typically 7–15 days all up.
Returns are accepted within 14 days for unworn, unopened items in original packaging, but customers pay return shipping unless defective. Sale items are non-returnable. No in-store pickup is available, as Onia lacks physical stores.
In the end, I will repeat myself. If you have experienced issues with not having adequate swimwear, with Onia, you can forget about those problems.
Onia delivers luxury swimwear and resort wear with a minimalist, travel-inspired aesthetic, appealing to those seeking versatile, high-quality pieces.
Its Air Linen shirts, vibrant swim collections, and partnerships with Saks and WeWoreWhat enhance its allure.
The Shopify site is sleek, yeah, there are some despite quibbling on some of the user experience. Free US shipping is a plus, but strict 14-day return policies and final sale items deter cautious buyers. Pricing aligns with premium brands, and it matches the quality you get. Check the site now and have fun shopping. See ya!
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onia.com
