Kulani Kinis

Kulani Kinis is an Australian swimwear brand founded by two beach-loving friends, Dani and Alex, from Sydney. Since launching in 2015, Kulani Kinis has become popular globally, especially in the USA, Europe, Canada, and Australia, known for its vibrant colours, Hawaiian-inspired designs, and diverse styles catering to different body types and preferences.

The brand offers a wide range of swimwear, including bikinis with various top and bottom silhouettes, one-pieces, and men’s swim trunks.

Short history of Kulani Kinis

Kulani Kinis is an Australian swimwear brand founded by Dani Atkins and Alex Babich, who started the business as a side hustle in 2014. The brand was born out of frustration with expensive bikinis that either lacked quality or a flattering fit, inspiring them to create an affordable yet stylish and high-quality swimwear line. The business officially launched in 2015 with its first sale, while Dani was still working as a psychologist and Alex as an accountant. They managed the early stages by working late nights and weekends, sourcing manufacturers in China to produce their first samples. Their first trade show in the US was a significant milestone, helping them gain exposure and interest from major retailers like ASOS and Forever 21, which accelerated their growth.

Today, Kulani Kinis is recognised as a successful global swimwear brand, known for its affordable luxury and vibrant, beach-inspired designs.

The company continues to grow, with a strong online presence and a commitment to empowering women through their motto: “Swim. Sweat. Sparkle.”

What is Kulani Kinis all about?

Kulani Kinis aims to be more than just a fashion label; it strives to inspire and support every girl’s path to feeling unique, happy, and empowered.

They believe in the courage it takes to chase what you want most in life, and want their brand and message to have a meaningful impact and authenticity.

Their philosophy embraces ongoing growth and the idea that the journey toward success never truly ends.

The founders emphasise empowering women to feel confident, vibrant, and adventurous through their designs.

The company focuses on delivering quality products with inclusive sizing and a variety of styles, appealing to a younger demographic on a budget.

They emphasise accessibility and creative vision rather than fitting into a narrow niche.

The brand has built a strong community with over 1 million followers on Instagram, celebrating a beach-loving, sun-chasing lifestyle.

What do they have to offer?

Kulani Kinis offers a diverse range of products mainly focused on swimwear and beachwear for both women and men.

Their collections feature bright colours, floral and tropical prints, along with classic neutrals, reflecting a relaxed summer and island lifestyle.

Bikini tops come in various styles, such as halter, bralette, bandeau, and supportive designs. Bikini bottoms include thong, Brazilian, cheeky, full coverage, high-leg thong, twin-strap cheeky bottoms, and more.

One-piece swimsuits have stylish and flattering options with cheeky cuts.

Swim trunks for men are often in matching prints with women’s swimwear, ideal for couples. Kulani Kinis also offers accessories and apparel to complement their swimwear, including bags, totes, and scrunchies.

Their swimwear is designed to be comfortable, high-quality, and flattering for all body types, with sizes ranging from XS to 3XL.

What is the user experience like?

The website design of Kulani Kinis reflects a vibrant, user-friendly, and modern e-commerce platform tailored for swimwear shoppers, especially targeting the USA market.

The site embraces a colourful, summery aesthetic inspired by Hawaiian life, with bright, tropical colours that evoke a beach and vacation vibe. This aligns well with the brand’s identity as a cheeky Brazilian thong bikini label.

The website is structured to make shopping easy and enjoyable, offering clear navigation through various collections such as bikini tops, bottoms, one-pieces, men’s trunks, and accessories.

It supports a wide range of styles and sizes, emphasising inclusivity and fit assistance.

Given the brand’s focus on a young, trendy audience likely shopping on mobile devices, the site is optimised for mobile use, ensuring smooth browsing and purchasing experiences.

Kulani Kinis is highly active on social media, with a particularly strong presence on Instagram, where they have over 1 million followers.

They also engage their community through TikTok as part of their Kulani Sun Chasers brand ambassador programme, which has around 22,000 members who create and share content featuring the brand.

What are the prices like?

Customers can expect to pay between $60 and $85 for new swimwear pieces, with frequent sales offering lower prices in the $30-$50 range in the US market.

Bikini bottoms are typically priced around $60, and one-piece swimsuits, such as the Double Ruffle Underwire One-Piece, are priced around $85. Bikini tops and other styles often range from about $68 to $79, with some pieces like bandeau tops and bralettes around $70.

On sale, prices can be significantly reduced, with some items discounted by 30% to 48%, bringing prices down to the low $30s to $40s for certain pieces.

Their products can be found at major US retailers like Nordstrom, Simons, and other outlets like Tillys, so the prices on the site don’t reflect the prices at these stores.

What are their shipping options?

Kulani Kinis provides various shipping options for the USA. Economy shipping takes 4-10 business days and is free for orders over $175; orders below that amount are charged $10. Standard shipping takes 2-5 business days and costs $15, while Express shipping takes 1-3 business days and costs $25. Customers receive tracking details via email and text once their order has shipped.

For international shipping, Kulani Kinis mainly partners with DHL Express, with delivery times generally between 3 and 8 business days after processing. Shipping costs depend and delivery time frame depend on the destination and order value, with free shipping available for orders above certain thresholds, depending on the country.

For more information see the full table below.

Conclusion!

Kulani Kinis is a lively, affordable luxury swimwear brand inspired by Hawaiian life, created to provide stylish, supportive, and colourful swimwear options for women and men worldwide.

The website features a clean, vibrant, and customer-focused design that balances visual appeal with practical e-commerce usability, creating a compelling digital storefront for swimwear shoppers.

Kulani Kinis offers fashionable, comfortable swimwear with unique designs and quality fabrics, make sure to check them out.