Needle & Thread

Needle & Thread is a contemporary womenswear brand founded in 2013 by Hannah Coffin, a fashion designer passionate about textiles and embellishments. The brand is known for its ultra-feminine designs inspired by English gardens, vintage fabrics, and delicate florals. Its collections include ready-to-wear gowns, day dresses, bridal wear, childrenswear, knitwear, and accessories.

Needle & Thread caters to a global audience, including high-profile clients like the British Royal Family and Hollywood celebrities. Their designs are available through luxury retailers like Harrods, Net-a-Porter, and Saks Fifth Avenue, as well as their online store.

The brand offers a wide range of sizes (US 0-20) and includes special collections for children and babies.

Short history of Needle & Thread

Needle & Thread is a British contemporary womenswear brand founded in 2013 by Hannah Coffin, a designer with a passion for textiles and embellishments.

Hannah Coffin’s journey began in childhood when her grandmother gifted her a Singer sewing machine. After earning a Fashion and Textiles degree at Ravensbourne University and working in the fashion industry for a decade, she launched Needle & Thread to fulfil her dream of creating a brand focused on femininity and craftsmanship. Known for its intricate embroidery, floral prints, and romantic designs, the brand quickly gained recognition through luxury retailers and attracted an international clientele that includes celebrities, influencers, and members of the British Royal Family.

The brand is now a favourite for weddings and special occasions, with its gowns frequently featured in leading fashion publications like Forbes and Vanity Fair.

The brand is headquartered in London, and as of recent years, Needle & Thread operates globally with a strong online presence and a growing customer base. It employs around 150 staff members and generates annual revenue of $16.9 million.

What is Needle & Thread all about?

Needle & Thread designs are crafted to be timeless investment pieces that can be cherished for years. The brand celebrates intricate craftsmanship through hand-drawn artwork, elaborate embroidery, and vintage-inspired designs. It specializes in creating timeless pieces for special occasions that combine elegance with accessibility.

The company emphasizes sustainability, aiming to use up to 90% recycled materials in its collections. It earned the Butterfly Mark from Positive Luxury in 2019 for its responsible sourcing practices. Packaging initiatives include eliminating virgin plastics and using 100% post-consumer waste materials. The company partners with Fairly Made to enhance supply chain transparency and measure product impact.

Additionally, Needle & Thread actively supports charitable organizations such as The Prince’s Trust, Women for Women International, Save The Children and World Land Trust.

The company also engages in community initiatives like beach clean-ups and fundraising collaborations.

What do they have to offer?

Needle & Threads offers a wide range of products, including gowns, day dresses, bridal wear, childrenswear, knitwear, loungewear, and accessories.

The brand is celebrated for its romantic and whimsical aesthetic, featuring embellishments like sequins, ruffles, and embroidery.

Needle & Thread is praised for its exceptional quality materials and craftsmanship.

Their garments feature intricate details such as lace, beads, and embroidery, making them stand out.

Needle & Thread is renowned for its stylish and elegant dresses, featuring embellished sequin designs, voluminous tulle, statement ruffles, and show-stopping evening gowns. Besides dresses, Needle & Thread offers a variety of tops, skirts, jackets, and knitwear, perfect for both everyday wear and special occasions.

Needle & Thread products are available in a range of sizes, from US 0 to US 20.

What is the user experience like?

Needle & Thread website is designed to provide a seamless shopping experience for contemporary womenswear. The site prioritizes ease of use, security, and comprehensive customer support to enhance the shopping experience. It reflects a clean, elegant, and user-friendly interface tailored for a luxury womenswear brand.

The website offers intuitive navigation with clear sections and emphasizes Needle & Thread’s ultra-feminine and contemporary style through high-quality images and a minimalistic layout.

Users can browse collections, manage their accounts, and track orders. The “My Account” section allows users to update personal details, review past purchases, and manage returns or exchanges.

Needle & Thread maintains a presence on several social networks to engage with customers and promote their brand. They have an active presence on Facebook, Instagram, X, Pinterest and TikTok, where they share updates, news and promotions, and connect with customers.

What are the prices like?

Prices at Needle & Threads vary widely depending on the item, with dresses ranging from a few hundred to over a thousand dollars.

For example, the Zebra Crepe Strapless Ankle Gown is $449, the Hattie Ruffle Strapless Ankle Gown is $769, the Hydrangea Ruffle Ballerina Dress is $499, and the Dancing Ribbon Ankle Gown $1,089.

Needle & Thread provides several discounts and coupons, including up to 70% off on selected items, 10% off sitewide, and other specific deals like $22 off on certain products.

New customers can receive a 10% welcome discount by signing up for the newsletter.

Needle & Threads provides financing options with Affirm, making purchases more accessible.

Customers are welcome to regularly check the website or email newsletters for promo codes offering savings like 10% off sitewide or $50 off orders, and keep an eye out for seasonal sales and special promotions.

What are their shipping options?

Needle & Threads offers free US standard shipping on all orders, and it usually takes 4-7 working days. US Express shipping costs $25 and usually takes 2-3 working days. Once the order is dispatched, a confirmation email is sent, with a tracking number.

They also ship internationally, and all international orders require 2 working days to be processed before dispatch. Delivery time, charges, shipping fees and customs taxes depend on your destination and will be displayed at checkout.

Conclusion!

Needle & Thread is dedicated to creating beautiful, high-quality pieces while prioritizing environmental responsibility, inclusivity, and community impact.

The website design aligns with the brand’s luxury positioning while prioritizing functionality and user experience.

Needle & Thread is known for its quality products and sustainable practices, but there are some potential drawbacks related to their policies and customer experiences.