Little Black Dress

Little Black Dress is a UK-based fashion store that offers a wide range of stylish dresses, focusing on the iconic little black dress. Founded in Manchester in 2010, the platform has evolved into a hub for discovering new and exclusive brands, particularly those from the UK. Little Black Dress was inspired by Coco Chanel’s pioneering design of the little black dress in the 1920s, revolutionising women’s fashion by providing a simple, affordable, and versatile garment accessible to all.

Little Black Dress curates a diverse selection of brands and exclusive LBD collections, ensuring that customers can find unique and fabulous dresses.

The brand emphasizes British fashion, highlighting exclusive styles that reflect British design talent.

Short history of Little Black Dress

Little Black Dress was founded in Manchester, UK, in 2010. The platform began as a niche marketplace focusing on occasion dresses, particularly the LBD, aiming to provide a curated selection of brands and exclusive collections. By 2014, Little Black Dress had started to gain significant traction, positioning itself as a major player in the occasion-wear market.

The brand experienced rapid growth, with sales increasing by over 100% from its launch. In 2018, the company announced a significant investment round, raising a total of £2.5 million. Alesha Dixon, a well-known British singer and TV personality, became a shareholder and board member, contributing to the design of some of the site’s most successful dresses.

The little black dress itself is a timeless fashion staple, symbolizing elegance and versatility. It has remained a wardrobe essential through decades, influenced by cultural and historical events, from its origins in the 1920s to its continued popularity today.

What is Little Black Dress all about?

Little Black Dress focuses on occasion wear, catering to events such as proms, weddings, race days, and red-carpet appearances. They celebrate the timeless elegance and versatility of the iconic little black dress while providing a curated platform for discovering unique and fabulous fashion.

The site helps emerging designers and small brands reach new customers globally by offering them a marketplace to showcase their collections. It curates a growing range of brands and exclusive LBD collections, ensuring customers find something unexpected and extraordinary. As one of the first fashion websites for UK designers, it emphasizes British design talent while fostering creativity in the industry.

The Little Black Dress platform is dedicated to making every shopping experience enjoyable while upholding its passion for dresses and empowering designers worldwide.

They extensively use social media to showcase their exclusive designs, share customer testimonials, and provide style advice. This helps build a community around the brand and keeps customers informed about promotions and giveaways.

What do they have to offer?

Little Black Dress offers a diverse range of fashion products, with a strong focus on occasion dresses, particularly the iconic little black dress. They have a curated collection of trendy and elegant LBDs, perfect for special occasions like weddings and parties. These dresses come in various styles, including classic cocktail gowns and shimmering floor-length maxis. Their style includes designs with sparkle sequins, classic styles, and luxurious fabrics to ensure a bold and confident look. Their collection includes chic and gorgeous dresses for all occasions, including cocktail, flapper, and evening dresses. These dresses often incorporate trending styles like statement lace, metallics, and dark florals.

They also offer a range of dresses suitable for wedding guests and mother-of-the-bride collections.

Special occasion outfits provide a collection of elegant dresses perfect for wedding guests, race days, or any celebration. This includes casual day dresses and fitted body-con dresses for cocktail nights.

A variety of clothing items are there for effortless style, including power dressing suits, versatile jumpsuits, trousers, tops, coats, jackets and skirts.

The special Soft Touch Jersey Range includes cocktail dresses, midi dresses, super mini dresses, and bridesmaid gowns, all made with double-layered fabric for extra body-con fit.

What is the user experience like?

littleblackdress.co.uk is designed to provide a seamless and stylish shopping experience, aligning with its focus on occasion wear and the iconic little black dress.

The website employs a sleek, modern aesthetic, likely inspired by the elegance of the little black dress itself. This minimalist approach ensures that the focus remains on the products.

Categories such as “Occasion,” “Prom,” “Wedding Guest,” and “Party Dresses” are clearly labelled, making it easy for users to browse based on their needs.

The site also includes curated collections and features like “New Arrivals” to help users discover trending items.

Users can filter products by size, colour, style, and occasion, simplifying the search for specific items.

Product pages include detailed descriptions, high-quality images, and customer reviews to aid in decision-making.

The site offers personalized style advice through email or phone, enhancing the user experience by providing tailored recommendations.

A blog titled The Daily Style provides fashion tips, trend updates, and inspiration for special occasions.

Little Black Dress maintains a presence on several social media platforms to engage with customers, share fashion tips, and promote its products.

The company is active on Facebook, X, Pinterest, and Instagram, which allows them to share updates about new collections, fashion trends, and behind-the-scenes insights into their operations.

What are the prices like?

Little Black Dress offers a range of stylish dresses at various price points, catering to different budgets and occasions, so the prices vary depending on the type of dress or clothing item.

Prices for LBDs typically range from around £75 to over £200, depending on the style and fabric. For example, the Black Julia Cocktail Dress is priced at £75. Black dresses can start from around £99 for more basic styles, with higher-end designs costing upwards of £200. Black mini dresses are often priced lower, with some options available for around £52.99, down from £80. Prices for long party dresses can vary significantly, and an example includes the Black Jenna Evening Dress for £95. Prices for prom dresses vary widely based on the designer and style, with options available for all budgets.

During sales, prices can be reduced by up to 50% or more, offering significant discounts on designer gowns, so it is worth checking out the site more often.

What are their shipping options?

Little Black Dress offers various shipping options to ensure convenient delivery of its products.

Free Standard Delivery is available throughout the UK and Northern Ireland. It typically takes 2-5 working days (excluding weekends and bank holidays) from dispatch.

Express Delivery is available for orders placed before 3 PM (Monday to Thursday), with delivery within 1-3 business days. Express delivery is not available for all postcodes and may incur additional charges.

International shipping is available and the exact cost depends on the destination country. Customers are responsible for paying any customs duties or taxes on international orders, so it is advisable to check local customs regulations before ordering. International orders are dispatched via tracked services like DHL and FedEx, and delivery times can vary, but generally take up to 10 working days.

Conclusion!

Little Black Dress is a destination for those seeking stylish, high-quality dresses with a focus on the iconic LBD, while also celebrating British fashion and supporting emerging designers.

The website prioritizes simplicity and elegance while offering tools to make shopping intuitive and enjoyable.

The site caters to various budgets and occasions, but some challenges include complex return policies and varying delivery terms.