Lorna Jane

Hello again, what’s up? Are you in for another brilliant site that offers an active and exclusive women wear?  Let me introduce you to a Lorna Jane, an Australian women’s activewear brand that blends fashion, function, and an “Active Living” philosophy, accessible at www.lornajane.com. Founded in 1990 by Lorna Jane Clarkson, it has grown into a global retailer with 134 stores across Australia, the US, New Zealand, and beyond.

Known for its LJ Excel™ fabric and sustainable practices, the brand inspires women to move, nourish, and believe.

This 1,000-word review explores its history, offerings, user experience, pricing, shipping, pros, cons, and appeal for fitness enthusiasts.

Short History

Starting from the bottom, Lorna Jane was founded in 1990 by Lorna Jane Clarkson, an aerobics instructor, and her husband Bill in Brisbane, Australia.

Clarkson began designing activewear after cutting up her swimsuit to create flattering workout gear, pioneering the term “activewear.” By 2013, the brand held a 9.4% share of Australia’s athletic clothing market, with revenue exceeding $110 million. In 2010, CHAMP Ventures acquired a 40% stake, fueling expansion. Lorna Jane maintains a strong presence with WRAP Gold-certified production and a commitment to sustainability, earning Marie Claire’s praise as a top sustainable sports brand.

What Is the Site All About?

This brand is all about promoting women’s activewear and the “Active Living” ethos: Move, Nourish, Believe.

Lorna Jane offers high-performance clothing for yoga, running, gym, and casual wear, using proprietary LJ Excel™ fabric for moisture-wicking and stretch.

The site emphasizes sustainability, with recycled materials in products like Ultimate Eco Leggings, and fosters community through campaigns like #ActiveLiving.

With global shipping and a focus on empowering women, it’s a hub for fitness-inspired fashion, though recent customer service critiques highlight challenges.

What Do They Have to Offer?

Lorna Jane provides a range of activewear and related services:

Activewear Collections: Includes leggings, sports bras, tops, shorts, jackets, and swimwear. Key items like Lotus No Chafe Leggings ($149) and Amy Sports Bra ($99) use LJ Excel™ for stretch and breathability.

Specialized Ranges: Maternity and “Little Miss” for kids, plus limited-edition collections named after team members, featuring a heart-shaped bead for “love.”

Sustainable Products: Eco-friendly lines like Ultimate Eco Leggings use recycled fabrics, with a shift away from single-use plastics.

Accessories: Bags, socks, and water bottles complement workout gear.

Community Engagement: The #ActiveLiving campaign and YouTube channel offer fitness tips and inspiration. The “Swap Shop” program, started in 2011, exchanges used activewear for store credit, donating to the Salvation Army.

Retail Presence: 134 stores globally, plus stockists like John Lewis and Nordstrom.

Mobile Accessibility: The Salesforce Commerce Cloud-powered site is mobile-friendly, with newsletter sign-ups offering deals.

What Is the User Experience Like?

The Lorna Jane website, built on Salesforce Commerce Cloud, is visually appealing with a clean layout and vibrant product imagery.

Navigation is intuitive, with filters for activity, size, and collection, though some users report slow load times during sales.

The search bar and size guides (XS–XXL, US 2–12) aid usability, but the mobile app has outdated store contact info, frustrating users.

Checkout supports secure payments like PayPal and Rakuten, but recent reviews cite fraudulent activity risks and cart glitches.

Customer service (email: [email protected]) is limited to online chat during specific hours, with no phone support, and Trustpilot reviews (2.3/5 from 594 users) highlight unresponsive support and poor return handling.

Social integration with Instagram (@lornajaneactive) drives engagement, but a 2019 data breach and ongoing customer service issues dent trust.

What Are the Prices Like?

Lorna Jane’s pricing is premium, reflecting its quality and brand ethos. Leggings range from $99–$149 (e.g., Lotus No Chafe, $149), sports bras from $75–$99, and tops from $50–$99.

Sale items start at $30, with up to 50% off, but stock depletes quickly. Compared to Lululemon, prices are similar, but users report pilling and holes in leggings, questioning durability for the cost.

Newsletter sign-ups offer discounts, and free shipping applies on orders over $100 (US). The brand’s sustainable focus and WRAP certification justify costs for some, but others feel quality doesn’t match the price.

What Are Their Shipping Options?

Lorna Jane offers standard shipping on US orders, typically 5–10 business days via USPS or Australia Post. Standard shipping costs $8–$15, with express options (2–3 days) at $20–$30.

International shipping is available, with costs and duties calculated at checkout, but delays can potentially happen.

Returns are free within 30 days of purchase receipt for items via a returns portal, but they must be unworn, and tagged containing a proof of purchase required. With 134 stores, in-store returns are an option, but no online order pickup is available.

Conclusion

In the end, even though it has some minutes, we have to be honest and admit that Lorna Jane is probably a place worth visiting and purchasing some active clothes.

This brand is a trailblazer in women’s activewear, offering stylish, high-performance gear with a sustainable edge.

Its LJ Excel™ fabric, inclusive designs, and #ActiveLiving ethos appeal to fitness enthusiasts, backed by 134 stores and global stockists.

The website is visually appealing. Pricing is premium, with sales offering relief, but quality inconsistencies may disappoint.

For fans of its legacy and eco-focus, Lorna Jane remains compelling, but there are also similar stores like Lululemon which can make it tempting too.