Fabletics Women

Fabletics is a global active lifestyle brand specialising in women’s sportswear, activewear, and workout clothes, offering a wide range of items such as leggings, sports bras, jackets, joggers, shorts, and accessories like headbands and gym bags.

The brand is known for its soft, comfortable fabrics like HeatherFlex and offers stylish, functional pieces suitable for various activities, including yoga, running, and indoor cycling.

Short history of Fabletics Women

Fabletics is a women’s activewear brand founded in 2013 by Adam Goldenberg, Don Ressler, and actress Kate Hudson, who also serves as a co-founder and brand ambassador. The brand was created to fill a gap in the market for stylish, high-quality, and affordable activewear accessible to women of all shapes and sizes.

From its inception, Fabletics adopted a subscription-based model, offering personalised monthly outfits tailored to customers’ fitness preferences and styles, which helped build a loyal customer base and generate recurring revenue.

The brand quickly expanded beyond online sales, opening more than 50 physical retail stores across the United States, Canada, and Europe, allowing customers to shop in person.

In 2015, Fabletics launched its first celebrity-inspired line in collaboration with Kate Hudson, who owns a 20% stake in the company. This partnership significantly boosted the brand’s visibility and growth, making Fabletics the fastest-growing label under its parent company, TechStyle Fashion Group.

Over the years, Fabletics expanded its product range to include dresses, swimwear (2017), footwear, loungewear, and even a tennis line for both women and men (2022).

In 2020, the brand surpassed $500 million in annual revenue and had more than 2 million VIP members.

It also expanded into menswear in 2020, signing Kevin Hart as an investor and the face of the new men’s line.

What is Fabletics Women all about?

Fabletics is recognised for its inclusive sizing, offering women’s apparel in sizes XXS to 4X, and is praised for its representation of diverse body types in its marketing and product displays.

The brand is also noted for its collaborations with celebrities such as Kate Hudson, who co-founded the company and owns a stake, as well as partnerships with other stars like Vanessa Hudgens and Lizzo, which have helped expand its collections to include loungewear, swimwear, tennis apparel, and shapewear.

The brand encourages body confidence and has a reputation for excellent customer service.

The company also prioritises sustainability, with over 60% of its fabrics made from sustainable and recycled materials, reflecting an eco-conscious mindset in its product design and operations.

Fabletics operates primarily on a membership model called the VIP membership, which provides members with exclusive discounts, personalised outfit recommendations based on their style and lifestyle preferences, and access to special perks.

Members pay a monthly fee but have the flexibility to skip months without charge, making the program adaptable to individual needs.

VIP members are encouraged to make a purchase each month but are not obligated to buy entire outfits or the suggested items, allowing flexibility in shopping. Non-members can also shop on the site, but without the VIP pricing benefits.

What do they have to offer?

Fabletics is renowned for its quality, affordability, and stylish designs that cater to both performance and aesthetic needs.

Popular items include the High-Waisted PowerHold leggings, which are flattering and versatile for various sports, as well as seamless leggings suitable for low to medium-impact activities.

Fabletics has broadened its range beyond activewear to encompass swimwear, footwear, loungewear, and even tennis apparel, continually evolving to meet its customers’ needs.

Their leggings offer various styles and fits and are often available with promotional deals such as 2 for £24.

Sports bras designed for support during exercise start at budget-friendly prices.

Workout tops, including tanks and tees, feature built-in bra tanks. Their versatile activewear collection comprises bottoms such as flares and joggers, swimwear, scrubs sets, and onesies.

What is the user experience like?

Fabletics’ website reflects a modern, stylish, and user-centric approach tailored to activewear shoppers.

Their online presence is designed to complement their physical retail stores, which emphasise a refined, elegant aesthetic that avoids typical athletic wear clichés.

The online design mirrors this by focusing on vibrant clothing visuals supported by a muted, sophisticated background palette to let products stand out.

The site emphasises high-quality, fashionable activewear with clear calls to action, such as “Get 2 for $24 leggings” for new VIP members, highlighting promotional offers upfront to engage users immediately.

The site uses clear headings and a good text-to-HTML ratio to support SEO, with topics strongly centred around the brand, yoga pants, leggings, and sportswear, reflecting its product focus.

The site includes a “designPlayground” section showcasing sustainability efforts, indicating a commitment to eco-friendly fabrics and innovation in design.

The website is optimised for mobile visitors, ensuring a smooth shopping experience across devices, which is crucial given the active lifestyle target audience.

The Fabletics app acts as a “personal shopper” in your pocket, offering express checkout, customised sizes, and a streamlined shopping process.

Fabletics maintains an active presence on several social networks, where they share updates and brand content and post photos and videos related to their collections and community engagement.

Additionally, Fabletics encourages community interaction on social media with hashtags like #MyFabletics and #WorkWithFabletics for sharing user-generated content.

What are the prices like?

Fabletics for women offers activewear and workout clothes with pricing that varies by item and membership status. Fabletics operates a VIP Membership programme costing $59.95 per month, which provides members with a monthly credit of the same amount to spend on products, plus exclusive discounts of 20-50% on full-priced items and access to members-only products. Members can skip a month before the 5th to avoid being charged. Individual items such as sports bras start as low as $8-$9, bottoms and flares can be purchased at deals like “2 for $24”, and swimwear starts at $19.

Scrub sets and onesies are also available starting at $15 and $19, respectively.

Outfit sets can range widely in price.

For example, a Feather Tech+ Tank & Motion 365+ Short 2-piece outfit is priced at $24.97 (discounted from $124.90), and a Motion 365+ Run Legging & Essential Sports Bra 2-piece outfit is $34.97 (discounted from $174.90).

What are their shipping options?

Standard shipping typically takes 6-10 business days within the contiguous United States. Expedited shipping takes 3-4 business days but is not available for P.O. Boxes, APO/FPO addresses, Alaska, Hawaii, or Australia. Shipping costs depend on the order subtotal before tax and after discounts. For orders $49.95 and over, shipping is free within the contiguous US. For orders under $49.95, there is a $5.95 flat rate shipping fee.

Shipping to Alaska, Hawaii, Puerto Rico, and APO/FPO addresses costs $9.00 regardless of order amount.

Fabletics offers international shipping to several countries, including Canada, Spain, France, the UK, Germany, Sweden, Denmark, and the Netherlands, with plans to expand to more countries in the future. Shipping rates depend on the order subtotal and destination. For a full list of shipping details see the table below.

Conclusion!

Fabletics for women is a fashion-forward, inclusive activewear brand that combines style, function, sustainability, and a flexible membership model to deliver personalised, high-quality athletic apparel at an accessible price point.

The site combines vibrant product presentation with a clean, elegant interface that supports both desktop and mobile users, aligning with the brand’s mission to offer stylish, accessible activewear while complementing its physical retail presence.

Fabletics offers stylish, affordable, and comfortable activewear with a wide range of options and good quality for the price.

The VIP membership provides savings and rewards but requires attention to avoid unwanted charges and cancellation difficulties.

Sizing and fit can be inconsistent, and the fast turnover of products may frustrate customers who want to repurchase favourite items.

Overall, Fabletics is a good choice for women seeking fashionable and functional workout clothes, with the caveat of managing the subscription carefully.