Icon Amsterdam is a premium menswear brand specialising in stylish, perfectly tailored clothing designed for comfort and versatility. Established in 2018, the brand has quickly gained recognition as a global leader in menswear, emphasising quality craftsmanship and contemporary design. It represents a fusion of style, comfort, and practicality in menswear. Its commitment to quality and innovative designs makes it a go-to destination for men looking to elevate their wardrobe with premium-fitting clothing that meets the demands of modern life.
Short history of Icon Amsterdam
Icon Amsterdam, a prominent name in the men’s fashion industry, was founded in October 2018 by Samuel Onuha and his brother Ruben Onuha. The brand emerged from humble beginnings, with Samuel starting the venture in his mother’s bedroom, driven by a passion for creating high-quality, well-fitting trousers for men.
This initial focus on trousers has since expanded to include a variety of streetwear items, establishing Icon Amsterdam as a key player in the Dutch streetwear scene and beyond. The brand’s signature trousers became particularly popular, with over 100,000 pairs sold since their launch. This success is attributed to their unique fit and quality, appealing to modern men who prioritize style and comfort. Icon Amsterdam’s customer base has shown strong loyalty, evidenced by a 40% return customer rate.
What is Icon Amsterdam all about?
Icon Amsterdam prides itself on meticulous attention to detail in every piece of clothing. Each item is designed to meet high standards of craftsmanship, ensuring that it not only looks great but also feels comfortable and lasts through repeated wear.
Icon Amsterdam emphasizes a “perfect-fitting” philosophy, ensuring that each piece not only looks stylish but also provides comfort and adaptability.
The brand’s commitment to quality is evident in its use of premium materials and meticulous design processes, which involve extensive testing to achieve optimal fit and durability.
The brand focuses on creating timeless staples that can seamlessly integrate into any wardrobe.
What do they have to offer?
Icon Amsterdam offers a wide range of clothing items, including tailored shirts, versatile outerwear, and comfortable activewear.
The collection is crafted using high-quality materials such as supima cotton, nylon, and cashmere, ensuring durability and comfort for everyday wear.
The brand’s activewear line combines functionality with modern aesthetics, featuring moisture-wicking tops and ergonomic designs that adapt to various activities.
This collection is ideal for both fitness routines and casual outings.
For those seeking professional clothing options, Icon Amsterdam provides a selection of elegant pieces that blend traditional styles with contemporary flair. These garments are designed to offer comfort while maintaining a polished appearance suitable for business settings.
What is the user experience like?
Icon Amsterdam’s website is tailored to provide a seamless shopping experience with a focus on customer satisfaction, efficient navigation, and comprehensive support resources. The site features a modern, clean design that emphasizes product imagery and essential information, making it visually appealing and easy to navigate.
The main menu is straightforward, allowing users to easily access different categories such as dress shirts, activewear, and sales.
Products are categorized effectively, allowing users to browse by type, such as activewear or tailored clothing.
This organization enhances the shopping experience by simplifying product discovery. Each product is showcased with high-resolution images that allow customers to see details clearly. This includes multiple angles and zoom capabilities to enhance the shopping experience. Products come with comprehensive descriptions that outline features, materials, and care instructions, and transparency really helps customers make informed decisions.
Icon Amsterdam offers a straightforward return policy, allowing returns within 14 days without needing to provide a reason. However, all of the returned items must be returned to us in an unworn and unwashed condition suitable for resale. This user-friendly approach builds trust and encourages purchases.
A loyalty program is integrated into the shopping experience, rewarding repeat customers with discounts and early access to new collections.
Icon Amsterdam is optimized for mobile devices, ensuring that users have a consistent experience whether they are shopping from a desktop or a smartphone.
The website provides multiple contact methods for customer support, including email for inquiries about orders and returns. Their commitment to respond within 48 hours is highlighted, ensuring users feel supported. A comprehensive FAQ section addresses common concerns regarding shipping, returns, and product inquiries, which enhances the overall user experience by providing quick answers.
The growth of Icon Amsterdam can be largely credited to effective marketing strategies that include social media engagement and influencer partnerships. By collaborating with influencers and utilizing targeted paid advertising on platforms like Facebook and Instagram, the brand successfully reached a wider audience and established itself as a trendy option in men’s fashion.
What are their prices like?
Icon Amsterdam’s pricing structure indicates a focus on providing high-quality menswear at competitive prices, especially during promotional periods. Their trousers are currently on sale and go from 19.95 EUR, jackets are on sale for 79.95 EUR, and sweaters are from 54.95 EUR.
Icon Amsterdam frequently offers significant discounts, with sales reaching up to 65% off on select items, and they are now hosting a Winter Sale.
What are their shipping options?
ICON Amsterdam ships their products worldwide, and they have an EU, UK and US version of their site which has shipping information relevant to the region your getting your items delivered to. You can see full shipping information of all regions around the world below in the table.
The following information is for their standard EU website. All products from Icon Amsterdam are shipped from Belgium using secure, tracked methods.
Free shipping is available for orders over €100 within the Netherlands, Belgium, and Germany. Orders over €150 qualify for free shipping worldwide.
Orders are typically processed within 1-3 business days and those placed during weekends are processed the following business day. Once dispatched, customers receive a tracking number via email.
If a package arrives damaged, customers should email customer support within 5 business days with photos of the damage for assistance.
Conclusion!
As of early 2025, Icon Amsterdam has achieved significant financial milestones, reportedly surpassing $50 million in revenue.
The company is also planning to expand its operations internationally by opening warehouses in the United States and the United Kingdom.
This expansion reflects their ambition to solidify their presence in the global market while continuing to innovate within the fashion industry.
Icon Amsterdam’s rise from a small bedroom operation to an eight-figure fashion empire exemplifies how determination, strategic marketing, and a commitment to quality can lead to remarkable success in the competitive world of fashion.
Pros
Product quality
Return policy
Shipping options
Positive experiences
Cons
Potential delays in shipping
Shipping Information
North America Delivery Times and Costs
Country / Region
Shipping Cost
Delivery Time
Free Shipping
United States
$9.99
4-8 business days
On orders above $150
Canada
$14.99
4-8 business days
On orders above $150
Mexico
$19.99
4-8 business days
On orders above $150
Central and South America
$19.99
4-8 business days
N/A
United Kingdom and Ireland Delivery Times and Costs