Last Updated: 19th January 2025
BoohooMan is a prominent global online fashion retailer, specialising in menswear. It is part of the Boohoo Group plc, a British fast-fashion company founded in 2006, which has rapidly grown to cater primarily to the 16 to 30-year-old demographic.
BoohooMan boasts over 36,000 products, including casual wear, activewear, and formal attire and they frequently update collections to reflect current fashion trends.
The brand offers a vast array of clothing items, providing trendy and affordable fashion options, including t-shirts, jeans, knitwear, and accessories, emphasising staying ahead of fashion trends.
BoohooMan operates in multiple countries and utilizes social media extensively for marketing, boasting millions of followers across platforms.
BoohooMan is part of the Boohoo Group, which was founded in 2006 by Mahmud Kamani and Carol Kane. The brand was launched as a response to the growing demand for affordable, trendy clothing targeted at young men. The Boohoo Group also owns several other brands, including PrettyLittleThing and Nasty Gal. Boohoo was initially focused on selling clothing to high-street retailers. The founders recognized the potential of an online-only model, which allowed them to sell directly to consumers without intermediaries. This strategy contributed to rapid growth, leading to an initial public offering (IPO) in March 2014 that valued the company at approximately f £560 million.
BoohooMan was officially incorporated as a separate entity on January 26, 2021, under the name BOOHOOMAN.COM UK LIMITED. This move formalized its operations as a distinct brand within the Boohoo Group while continuing to leverage the parent company’s infrastructure and market reach.
BoohooMan focuses on rapid production and distribution cycles to keep up with the latest styles. This approach allows them to introduce new items quickly and respond to market demands effectively. The company has embraced technology through initiatives like augmented reality advertising and NFT campaigns, showcasing its commitment to innovation.
The company encourages creativity among its employees and promotes a culture where ideas are welcomed and valued. This dynamic atmosphere is aimed at fostering growth and ambition within the team.
BoohooMan exemplifies the fast-fashion model with its extensive product offerings, innovative marketing strategies, and continues to target a youthful demographic with a focus on fast-fashion trends while navigating challenges related to sustainability and ethical production practices.
BoohooMan product lineup includes a diverse selection of casual and formal wear, like tracksuits, hoodies, jeans, t-shirts, suits and formal attire.
They also have various footwear styles suitable for different occasions. Their accessories include items such as bags, hats, and jewellery to complement outfits.
BoohooMan caters to different body types with their Big And Tall range, offering sizes from XL to XXXXL. As of January 17, 2025, boohooMan is offering several promotions, like 50% Off Everything, express shipping at half the regular cost on orders over €100, and an additional 10% discount on your purchases when you download their app.
Also, students can sign up to receive an extra 10% discount on all orders, and essential workers are eligible for an additional 10% off as a token of appreciation.
BoohooMan’s website and app are designed to provide a streamlined shopping experience for men’s fashion.
The site employs a modern aesthetic with a focus on bold imagery and vibrant colours, showcasing the latest trends in menswear prominently on the homepage. The layout is clean and organized, facilitating easy navigation through various categories such as clothing, footwear, and accessories.
Users can easily browse through thousands of styles, with categories clearly labelled. The site includes filters for size, colour, and price, enabling a more tailored shopping experience.
A search bar is also available for quick access to specific items.
Each product page features high-quality images, but some user feedback suggests that additional views (e.g., back and side images) would enhance the shopping experience by providing a better understanding of the items.
The checkout process is designed to be fast and secure, allowing users to save shipping and billing information for quicker transactions.
The boohooMan app mirrors the website’s functionality but is optimized for mobile use. It offers features like live order tracking, a wishlist for saving favourite items, and notifications for exclusive offers. The app includes gamified elements like step challenges and exclusive content updates, which aim to engage users beyond traditional shopping.
boohooMan customers appreciate the affordable pricing of BoohooMan’s clothing, but opinions on product quality vary significantly. Users have reported satisfactory experiences with certain items, praising their style and comfort. However, others have expressed disappointment due to issues like sizing discrepancies and fabric durability.
BoohooMan offers a range of pricing options for its men’s clothing, with many items starting as low as €5.
BoohooMan is positioned as an affordable option for trendy menswear, with frequent sales making it a popular choice for budget-conscious shoppers.
The brand frequently runs sales and promotions, currently offering discounts of up to 70% off on various categories including coats, jackets, hoodies, and more.
Their main range collection targets 16-24-year-old men, providing the latest on-trend fashions at value-oriented prices.
For example, men’s dress shirts are typically priced between €12 – €25. A fashion-focused basics Style Steals range has entry price points as low as €3. This range offers essential items at highly affordable prices. A higher-priced, exclusive Boutique range extends the brand’s appeal to a slightly older demographic with more disposable income. An average tshirt in this collection is priced around €30.
Premium Collection offers upgraded designs with a focus on fabrics and details, suitable for formal parties and smart casual wear. Prices in this collection range from €12 to €120.
BoohooMan offers international shipping to over 200 countries worldwide. Standard shipping within the USA typically takes up to 4 – 7 business days and express shipping can take up to 3 business days for quicker delivery. The delivery time and cost will obviously vary between different regions your getting the products delivered too.
Shipping costs vary based on the service selected, with express options generally being more expensive.
Orders shipped to Europe may be subject to customs checks and customers should also be aware that they may need to pay duties or taxes depending on their country’s regulations.
BoohooMan is known for its affordable prices and trendy designs, appealing to fashion-conscious consumers looking for budget-friendly options.
The brand offers a wide range of products, including casual wear, streetwear, and formal attire, catering to various styles and preferences.
Customers appreciate the extensive selection and the brand’s ability to keep up with current fashion trends. BoohooMan offers trendy clothing at competitive prices and has received praise for its customer service, but potential buyers should approach it with caution due to mixed reviews about product quality and return policies.
Continue To boohooMAN
boohooman.com
