Furla

Furla is an esteemed Italian luxury brand celebrated for its exceptional leather goods and accessories. Established in 1927, during a time of great cultural and economic transformation in Italy, Furla initially gained recognition by distributing its products and fashionable accessories through wholesale channels.

Over the decades, the brand has evolved significantly, reflecting the changing landscape of fashion and design while managing to stay true to its foundation in craftsmanship and innovation.

Short history of Furla

Furla traces its origins to its founding in Bologna by Alberto Aldo Furlanetto in 1927. The brand made history when it opened its first store in 1955, which continues to operate today as a testament to the company’s lasting legacy. This marked an important milestone in its growth journey, and by the 1970s, the family business saw the next generation take charge, with Aldo’s children, Carlo, Paolo, and Giovanna, supporting him.

During the same decade, they released their first collection of bags, which ultimately raised them to stardom. However, business was not the only thing on their mind, as in 2008, Giovanna Furlanetto established the Fondazione Furla, a foundation tasked with supporting emerging talents.

What is Furla all about?

This brand is celebrated for its use of high-quality materials and attention to detail, reflecting Italian artistry and tradition.

Their products are appreciated by discerning customers who value style, durability, and heritage.

While primarily known for leather goods and accessories, the brand has expanded its influence globally, with a presence in various markets including Europe, Asia, North America, and the Middle East.

What do they have to offer?

Furla has evolved significantly over time, expanding its appeal beyond its early focus on fashionable ladies. What was once a selection of products tailored exclusively for those deeply interested in fashion now caters to a much broader audience, including individuals with varying interests, and even men. This shift reflects their commitment to both inclusivity, and willingness to expand their business.

Simultaneously, the brand’s product assortment has grown as well, adding shoes to its original collection of leather goods and accessories.

What is the user experience like?

When you visit the website, the user is welcomed by an interface that immediately offers them the option to select both their location and preferred language. Currently, the site offers Italian and English language, covering a vast global audience, whilst not forgetting about national customers. While this selection might seem limited, it is more than what most other competitors offer. For users whose country is not explicitly listed, there is a reassuring “International” setting that can act as a fallback. This ensures accessibility and inclusion, making the site feel welcoming regardless of your geographic location.

The design of the website strikes an elegant balance between visual appeal and functionality. It employs attractive visuals without compromising on load times and performance, ensuring the site remains lightweight and efficient. This efficiency means it runs smoothly across a wide range of devices, from high-end computers to more modest hardware, enhancing user experience and accessibility. This, of course, translates to the mobile site version as well.

The website is thoughtfully designed with the customer experience in mind, offering an interface that makes product exploration seamless and enjoyable.

At the top of the page, visitors can see various categories: bags, smaller leather goods, and accessories. This division allows customers to easily navigate through the products they desire. Upon selecting the desired category, users are presented with a curated selection of items. Each product features an image gallery that offers multiple perspectives — shots from various angles, as well as images showcasing models wearing the item. These visuals not only highlight and compliment the product’s features but also serve as a source of fashion inspiration for customers.

The product preview includes familiar buttons such as “Add to Cart” and “Add to Wishlist”. Additionally, a color selection option is provided at the bottom, allowing users to choose the desired variant. Clicking on any item transports the customer to a detailed product page, which offers more information. This information includes: warranty details, dimensions, and materials used, the interior specifics—such as the number of slots and pockets, the interior specifics—such as elements like logos, zip pullers, and whether metal accents are plated.

What are their prices like?

Furla offers a diverse selection of products, with pricing determined by factors such as style, size, and materials used.

Bags typically range from $208 to $1,128; however, discounted items may be available for as low as $584 during promotional periods.

Wallets are priced between $78 and $228, influenced mainly by size and materials used.

Belts generally range in price from $64 (often available at a 50% discount) to $148.

For those seeking deals, the site features a dedicated “Sale” section that can be found at the top of their website. This category offers various discounted items, providing an excellent opportunity to find quality products at reduced prices.

What are their shipping options?

Furla ships their products worldwide. When you visit the Furla website, you will be redirected to the version of the Furla site which matches your region, if you are wanting to get your products delivered to a region that is not from where you are access the website from, you can always change it to the correct region down the bottom left. Online Furla orders will be delivered to your preferred location.

According to the official site, US orders will be shipped with UPS Express Saver $10 in 3-4 working days. Customers should note that any purchases made during public events may be delayed. These events include: New Years Day, President’s Day, Martin Luther King Day, Memorial Day, July 4th Holiday, Labor Day, Columbus Day, Thanksgiving weekend, Christmas Eve, Christmas Day, New Years Eve.

Conclusion:

Furla is a brand renowned for its exquisite leather goods that seamlessly blend Italian craftsmanship with contemporary design.

Their products are celebrated not only for their durability but also for their diverse range of styles. As a brand steeped in rich heritage and tradition, Furla consistently delivers pieces that embody timeless elegance, without skimping on quality.

The overall shopping experience is exceptional, so whether you are looking for a classic bag or a statement accessory, Furla may have something for you.