Tenth Street Hats

Tenth Street Hats is a century-old, family-operated US-based hat company known for its high-quality, designer men’s and women’s hats, including fedoras, derby hats, Panama hats, newsboy caps, and more, blending vintage styles with modern sensibilities.

The brand is recognised for its deep historical roots, dedication to quality, and ongoing influence in both the fashion and local business communities of Northern California.

Short history of Tenth Street

Tenth Street Hats is a family-run hat company founded in 1921 by Jack Dorfman and Arthur Hyman as part of Dorfman Pacific (now Dorfman Milano) and named after their original warehouse on 10th Street and Broadway in Oakland, California.

The company’s mission from the beginning has been to build a headwear business with a strong commitment to its customers.

Tenth Street Hats’ early years were marked by a family-run approach, a focus on quality, and close relationships with expert craftsmen, values that have remained central as the business grew.

Today, after 100 years, Tenth Street Hats continues to operate as a family-run business, working with experts and designers to produce both classic and contemporary hat styles.

In recent years, Tenth Street Hats has gained significant media attention and sales growth, becoming a popular name in fashion circles and securing coverage in major publications like USA Today and Forbes.

What is Tenth Street all about?

With over 100 years of history, Tenth Street Hats blends vintage styles with modern design sensibilities, producing high-quality hats for men and women using rare, antique hat-making machines that are nearly one of a kind.

The brand is known for high-quality materials and excellent customer service, with a mission centred on customer commitment since its inception.

The company is dedicated to craftsmanship, sourcing premium materials globally, and maintaining strong relationships with expert milliners and fabric suppliers.

Tenth Street Hats emphasises customer satisfaction with adjustable fits and free returns, ensuring you find the perfect hat that combines style, comfort, and function.

Many hats also offer UPF50+ sun protection.

They remain a significant part of the Northern California community while serving a global customer base with a worldly yet local character.

The company manufactures hats in facilities across the US, Canada, Asia, Mexico, and Europe, ensuring a blend of global influence and regional mentality.

Their mission is to offer customers not just hats, but a lifestyle experience that respects tradition and innovation, with a focus on comfort, practicality, and style.

Additionally, they prioritise accessibility, diversity, and inclusion in their online shopping experience.

What do they have to offer?

The Tenth Street collection includes various styles such as panamas, wide-brim hats, and more, suitable for various occasions from casual outings to music festivals and formal events.

They emphasise durability, style, and comfort, often using natural fibres and materials like straw, wool, and raffia.

Collections have bowlers, pork pie hats, safari hats, top hats, ivy and flat caps, among others. Women’s hats include Kentucky Derby hats, floppy brim hats, crushable hats, boater hats, captain’s hats, and fisherman’s hats.

Materials used include high-quality leather, wool, straw, cotton and felt.

Special features are also there, like bows, tassels, and unique trims for added style.

Moisture-wicking and water-repellent options are there to complete the offer.

What is the user experience like?

The Tenth Street Hats site features a clean, modern design focused on showcasing their range of designer hats for men and women.

Navigation is clear with collections categorised by men’s and women’s designer hats, including styles like fedoras, derbies, panamas, newsboys, and more.

Emphasis is on craftsmanship and quality, with messaging about handmade hats, a one-year craftsmanship guarantee, and free returns to build customer trust.

Storytelling sections highlight the brand’s heritage since 1921, family-run approach, and global sourcing of materials, adding authenticity and connection.

User-friendly layout encourages exploration of different hat styles for various occasions, supported by detailed descriptions about the hats’ history and style tips.

Tenth Street Hats also embraces technology, having introduced augmented reality (AR) features on their website to let customers virtually try on hats, enhancing the shopping experience and boosting sales.

Tenth Street Hats is active on several social media platforms, including Facebook, Instagram and YouTube, where they support their marketing efforts and customer engagement.

The company encourages customers to share images of themselves using their augmented reality (AR) hat try-on feature on social media, particularly Instagram, to increase traffic and brand awareness.

What are the prices like?

Tenth Street Hats pricing varies by style and collection. Discounted hats range from about $32 to $105, with various brands like Scala, Stetson, Stacy Adams, and Aegean represented.

New Arrivals prices range from $62 to $182. Bulk pricing discounts start at a minimum order of 12 units, suitable for corporate gifting or events. For exact prices on specific hats, it is best to visit their collections directly, as prices vary by model and availability.

They also have a referral programme where you can give $20 off to friends on their first order over $50, and receive $20 store credit for each successful referral yourself. The referral credit is valid for 90 days.

What are their shipping options?

Tenth Street Hats ships after payment confirmation, and it takes their warehouse 24-48 hours to process an order.

Shipping times vary by region within the US, for example, 2-3 days to California and 7-10 days to the East Coast.

Expedited shipping is available at checkout, promising delivery within 2-4 business days.

For exact shipping prices, customers need to proceed to checkout or contact their customer service.

Customers can track their orders via the tracking numbers provided in confirmation emails.

International shipping is currently paused but is expected to resume sometime this year.

Conclusion!

Tenth Street Hats combines a rich heritage, expert craftsmanship, and modern innovation to offer stylish, durable hats for various occasions.

Site design blends heritage branding with a contemporary e-commerce experience, focusing on quality, style, and customer service.

The interface balances aesthetic appeal with functionality, aiming to make shopping for high-quality hats easy and enjoyable for all users.

Generally, Tenth Street Hats offers quality, stylish hats with strong customer support and guarantees, though some buyers note occasional discrepancies between expectations and product appearance or fit.