Last Updated: 2nd July 2025
Summer… Columbia… Okay, I know what you all think off, but the topic of this post is not that… It is a vibrant and exclusive clothing brad named Maaji. In the time of mega brands and companies that own the world, I really like when I see a small brand making its statement and finding its place on the ladder. That is the case with Maaji and that is why I will give my best to tell you everything about this brand, and its website accessible at www.maaji.co, in the following lines.
This is a Colombian lifestyle brand renowned for its reversible swimwear and resort wear for women. Founded in 2003 by sisters Amalia and Manuela Sierra, Maaji blends ocean-inspired designs with sustainability and inclusivity, earning B Corp certification. Sold in over 57 countries and at retailers like Nordstrom and Anthropologie, it promotes a “Maajic Seekers Tribe” ethos of endless summer, inspired by their birthplace.
As of now, I will explore Maaji’s history, offerings, user experience, pricing, shipping, pros, cons, and appeal for beachwear enthusiasts. Are you ready? Here we go!
Medellin, Columbia, early 2000’… Sisters Amalia and Manuela Sierra, inspired by their love for fashion and entrepreneurial parents starting their own private business.
Starting with swimwear, the brand expanded into activewear, dresses, and pajamas, growing to 350+ employees and 15 stores across the Americas. Certified as a B Corp, Maaji emphasizes ethical production, recycling textile waste into materials for mattresses and velcro, per LinkedIn.
Huge number of following on Linkedin and Facebook prove that Maaji is a global player, which is a huge success for a small family business.
On their web presentation, which is an e-commerce platform, you will find reversible swimwear, resort wear, and activewear, designed to evoke an “endless summer.” Its ocean-inspired prints and 4-way reversible styles provide multiple looks per piece, emphasizing versatility and fun.
The site promotes sustainability through recycled materials and ethical production, alongside a vibrant community via the Maajic Seekers Tribe. With global shipping and a focus on inclusivity (XS–3XL), it appeals to women seeking colorful, flattering beachwear, though customer service critiques highlight challenges.
Maaji’s offerings include:
Reversible Swimwear: Bikinis ($40–$90 per piece) and one-pieces ($70–$120) with 4-way or double-sided designs, like Tropical Paradise and Wisteria Bloom, offering multiple looks.
Resort Wear: Cover-ups, sarongs ($69–$80), dresses, and tunics in vibrant prints like Floral Scape.
Activewear and Pajamas: Leggings, sports bras, and sleepwear with eco-friendly fabrics.
Sustainability: Uses recycled materials and textile waste recycling, per LinkedIn.
Inclusivity: Sizes XS–3XL, designed for diverse body types with high-quality fit.
Retail Partnerships: Sold at Nordstrom, Anthropologie, Revolve, and Everything But Water.
Community Engagement: The Maajic Seekers Tribe and Instagram (@maaji) promote #MaajiWellness campaigns.
Mobile Accessibility: Shopify-hosted site with newsletter sign-ups for VIP perks.
Like many others, this brand’s website lays on the Shopify-hosted website features a colorful, ocean-inspired design with high-quality imagery of collections like Pink Blossom.
Navigation is intuitive, with filters for swimwear, resort wear, and size, plus a search bar and fit guide (XS–3XL). The mobile-responsive site loads well, but users report sometimes can be a bit slow during sales. C
Checkout supports PayPal and credit cards, though order edits are limited.
Instagram integration (@maaji) boosts engagement, their engagement. The FAQ is comprehensive, but chat response times vary.
Maaji’s pricing is mid-to-premium, competitive with Onia. Bikini tops/bottoms range from $40–$90, one-pieces $70–$120, and sarongs $69–$80, per Zappos and Revolve. Sale items start at $46.98 (e.g., Shamrock Green Mirage, 42% off), but sale returns are limited to 5 days.
Free worldwide shipping and newsletter discounts (10% off via Revolve) add value, though quality issues like loose stitching or fading prints frustrate some.
Compared to Beach Riot, pricing is reasonable, but Trustpilot and Reddit note fit inconsistencies, impacting perceived value.
Maaji offers free worldwide shipping via USPS/DHL (5–10 business days for the US, 7–15 internationally). Duties are calculated at checkout.
Returns are accepted within 30 days for regular-priced items (unworn, tagged) via a returns portal, but sale items have a 5-day window, and customers pay return shipping ($8–$50, depending on location).
No in-store pickup is available, as Maaji’s 15 stores are limited to the Americas. Shipping is generally reliable.
In the end, let’s sum everything up. I can freely say that Maaji shines as a Colombian swimwear brand with vibrant, reversible designs and a sustainable, B Corp-certified ethos.
Its 4-way swimwear, inclusive sizing, and retail partnerships with Nordstrom and Anthropologie make it a favorite for beachwear lovers.
The Shopify site is colorful and user-friendly, but some slow load times during sales a bit frustrating. Free worldwide shipping is a plus though. For those seeking fun, eco-conscious swimwear, Maaji delivers, and it is probably top choice.
But, it is not mine to tell you what to do.
I gave my best to tell you all the important things about the Maaji brand, and now it’s your turn to try it out yourself and see if this brand’s products are what you are looking for!
Based on my exeperience, I bet I will see you wearing Maaji models on the beach this summer… Have fun!
Continue To Maaji
maaji.co
