Wantable

Wantable is a try-before-you-buy online personal styling service which combines expert personal stylists with technology to create personalised fashion experiences tailored to customers’ unique tastes, needs, and budgets.

They deliver curated fashion items directly to customers’ doorsteps, which they can try on at home and return anything they don’t want, making shopping convenient and stress-free.

The service caters to a wide range of sizes, including plus sizes, and encourages feedback to improve future selections.

Short history of Wantable

Wantable was founded in 2012 by Jalem Getz with the initial concept of a women’s makeup subscription service similar to Birchbox, evolving from a previous business called Buyseasons, which sold costumes and kids’ party supplies online.

Over time, Wantable transitioned from makeup to becoming a personalised fashion and fitness product retailer, focusing on a try-before-you-buy model where personal stylists curate selections tailored to each customer’s tastes, needs, and preferences.

The company is headquartered in Milwaukee, Wisconsin, and has grown to offer over 10,000 products for both women and men, combining technology-driven algorithms with expert human styling to create a unique shopping experience.

Wantable has expanded its operations with a large distribution centre near Milwaukee’s airport and continues to innovate with technology upgrades to improve customer experience and logistics management.

The company has grown to employ around 160-194 people and reported revenue of approximately $42.2 million as of 2025.

What is Wantable all about?

Wantable aims to make personal styling accessible to everyone, not just celebrities, helping customers build confidence through their wardrobe choices.

They want to help customers build a look they love and to fuel their confidence by delivering personalised, stylist-picked apparel and accessories tailored to their unique tastes, needs, and lifestyles.

They aim to make customers feel comfortable and confident in their clothes, which they view as a key to success and self-expression. Wantable combines expert personal styling with innovative technology to provide a try-before-you-buy experience that makes shopping easier and more enjoyable.

Their philosophy emphasises that apparel is not just material but a piece of who you are and your “uniform” for whatever you do, helping customers be the best version of themselves.

The company maintains all styling and fulfilment in-house to ensure quality and personalisation.

Additionally, Wantable fosters a strong internal culture focused on employee engagement, community impact, and loyalty, which they see as integral to their success and ability to serve customers well.

What do they have to offer?

Customers take a style quiz to define their preferences and budget, and personal stylists curate a box of 7 clothing and accessory items based on the customer’s profile.

Customers try the items at home for 5 days and only pay for what they keep; shipping and returns are free.

The service offers four signature categories: Style (women’s ready-to-wear), Active (athleisure), Sleep & Body (lingerie and sleepwear), and Men’s apparel. The styling process is personalised and improves over time with customer feedback. Customers can request specific items from a curated fashion feed called The Stream, which helps stylists tailor boxes more precisely.

Wantable recently launched “Most Wanted Requests,” allowing customers to prioritise up to four desired items in their next box, enhancing satisfaction and engagement.

The company emphasises making shopping easy, convenient, and confidence-boosting through curated selections from top-tier brands in sizes XS to 3XL.

What is the user experience like?

Wantable uses AI extensively to enhance its personal styling and e-commerce experience, and the company employs advanced algorithms to recommend personalised products to customers.

Their “Stream” feature uses AI to allow customers to select specific items they want, with the algorithm then suggesting complementary pieces. This creates a highly customised shopping experience similar to in-store personal styling.

Wantable integrates AI-driven technology from Angler AI to optimise its paid media campaigns, and the AI analyses customer data and campaign performance to target high-value customers and improve long-term retention.

Recently, Wantable introduced “Most Wanted Requests,” an AI-powered feature that lets customers select up to four favourite fashion items to be prioritised in their next shipment. This feature enhances the Stream experience by dynamically adjusting recommendations based on customer preferences, resulting in a 10% increase in average order value and deeper engagement.

Wantable also offers AI tools to help customers discover colours and styles that suit them best, enhancing the personalisation of their wardrobe choices.

Wantable is actively present on Facebook, Instagram, X and TikTok, using these platforms to connect with customers, promote their personalised styling services, showcase fashion items, styling tips, and share brand updates.

What are the prices like?

Wantable’s pricing depends on the Edit and the items you choose.

There is a $20 styling fee per Edit, which is credited back to you if you purchase any items from that Edit, effectively making the styling free if you keep something. Each Edit includes 7 handpicked items styled by expert personal stylists based on your preferences, size, and budget.

Individual item prices typically range from $50 to $100 for Style items, $40 to $70 for Active and Men’s Active items, and $20 to $150 for Sleep & Body items such as lingerie and robes.

If you buy 5 or more pieces from an Edit, you receive a 20% discount on your entire purchase.

Shipping and returns are free, and you have 5 days to try the items at home before deciding what to keep.

What are their shipping options?

Wantable offers free standard shipping for all US orders, with delivery typically taking 3-5 business days via USPS or FedEx. They do not currently offer express or rush delivery at this given time.

Shipping is only available within the United States, and international shipping is not offered at this time.

Tracking information becomes available once the order has shipped from the fulfilment centre.

Returns are easy and free, with a prepaid return bag included in all Edit boxes for customers to send back unwanted items within 5 days of delivery.

Conclusion!

Wantable is a leading online personal styling retailer that leverages stylists and technology to deliver customised fashion boxes with a try-before-you-buy model, aiming to simplify shopping and build customer confidence through personalised style.

The company combines AI algorithms with expert human stylists to deliver a seamless, personalised shopping journey that improves product recommendations, marketing efficiency, and customer satisfaction.

Wantable is praised for its personalised styling, variety of options, and convenience, especially for those who dislike mall shopping or have difficulty finding well-fitting clothes.

However, the styling fee, initial learning curve, and some customer service issues are potential downsides.

Trying the service with minimal risk is recommended to see if it fits your style and budget.