Last Updated: 6th June 2025
Outfittery is a Berlin-based and the largest European online personal shopping service, initially focused on men’s fashion but now also serving women.
The company combines artificial intelligence and human stylists to curate personalised fashion boxes tailored to customers’ style preferences, sizes, and budgets.
AI at Outfittery is integrated deeply into the styling process to enhance personalisation and scalability, combining machine learning, data science, and human creativity to improve the online shopping experience.
Customers start by answering a simple questionnaire about their fashion tastes, after which a personal stylist, aided by algorithms and data science, selects two to three individual outfits, and the customers receive curated outfits shipped to their homes, try on the clothes, and only pay for what they keep, with free returns for unwanted items.
Outfittery is a German online personal shopping service founded in 2012 by Julia Bösch and Anna Alex in Berlin. The idea originated when Bösch experienced a friend in New York using a personal stylist service, which inspired her to create a more accessible and affordable online personal shopping experience for men in Europe.
Over time, Outfittery became the largest personal shopping service for men in Europe, serving hundreds of thousands of customers across multiple European countries by 2018.
The company employs around 261 people and generated approximately $114.7 million in revenue in 2024. It merged with the Curated Shopping Group in 2019, expanding its market presence, and in 2021, the company expanded its service to include women’s wear, broadening its market beyond men’s fashion.
Outfittery’s mission is to redefine shopping for men and women by putting together technology and personal styling, and by combining top brands, expert styling, and exceptional customer service in an online format.
Customers receive personalised outfit selections curated by a blend of human stylists and algorithms, tailored to their individual style and preferences, and the company’s goal is to simplify and improve the shopping experience by combining personal service with intelligent technology.
Outfittery aims to offer a holistic style experience, accompanying men on their style journey and becoming their long-term wardrobe partner, rather than just being a traditional online fashion shop with a large assortment of garments. This approach is backed by insights from over 600,000 customers, allowing continuous improvement of their service.
The AI plays a crucial role in analysing customer data from questionnaires, covering details like height, weight, style preferences, and brand choices, and feeding this information into algorithms that help match customers with stylists and suitable outfits. This hybrid approach leverages AI to support stylists by suggesting items, using image recognition to find similar clothing, and analysing shopping behaviour, while human stylists add creativity and a personal touch to outfit curation.
Outfittery operates on a subscription-based model that emphasises convenience and personalisation, aiming to make shopping effortless and enjoyable. It collaborates with over 100 high-quality brands and serves customers across eight European countries, including Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden, and Denmark.
The AI used on the site supports stylists by analysing customer data, purchase history, and preferences, using techniques such as image recognition to suggest items similar to those previously liked or bought, thereby improving recommendations over time through a “data flywheel” effect. This combination of AI and human expertise aims to scale personalised styling efficiently while maintaining a high level of customer satisfaction.
The service works with over 100 brands, including well-known names like Lacoste, Lee, Esprit, Boss, Pepe Jeans, and Levi’s, offering a variety of styles and budgets.
There are complete, perfectly combined outfits tailored to various styles, such as classic business, business casual, casual leisure, and sporty styles, and individual clothing items including suits, jackets, bombers, trousers, accessories, and footwear.
Outfittery features a personalised, curated shopping experience designed to simplify fashion choices for both men and women.
The site design focuses on guiding users through a style questionnaire that helps stylists select outfits tailored to individual preferences, body types, and sizes.
This questionnaire includes options to choose favourite brands, preferred fits, such as slim and loose, and specific dislikes, such as certain patterns or logos.
The user interface offers a Tinder-like swiping experience to indicate style preferences, making the selection process interactive and engaging.
The website supports a commitment-free, time-saving shopping journey that caters to busy individuals who prefer personalised fashion advice without the hassle of traditional shopping, and the layout and interactive elements reflect this goal by focusing on simplicity, personalisation, and convenience.
Outfittery also offers an app with ongoing updates aimed at improving performance and user experience.
The company actively uses social media platforms such as Facebook, Instagram, and X, and also connects with networks like TikTok via tracking pixels for marketing purposes. Their presence on these platforms helps them engage with customers, share updates, and promote their personalised shopping service.
Outfittery prices vary depending on your personal preferences, style, and budget, which you specify when you create your profile.
They sell all items at regular retail prices without any markup or service fees.
The personal shopper service, delivery, and returns are free at Outfittery, and you pay only what you keep.
Pricing for items starts from approximately $20 for accessories, with higher price points for items like suits starting around $300.
Prices are comparable to well-known department stores or boutiques, and you can update your budget at any time to receive outfit selections tailored to your spending limits.
Outfittery covers the shipping costs for deliveries within their delivery areas, which include Germany, Switzerland, Austria, the Netherlands, Belgium, Luxembourg, Sweden, Denmark, France, and the UK.
Orders are generally delivered within 7 to 10 working days, although exact delivery dates may vary. Customers have 7 days from receipt of their order to try on the clothes and decide what to keep. Any items not wanted can be returned free of charge using a prepaid return label included in the package.
Outfittery ships to the United States, and home delivery is available with shipping costs calculated at checkout.
The estimated delivery time for orders to the US is between 8 and 16 working days after the order confirmation is received.
Outfittery started as an innovative online menswear personal shopping platform in 2012, grew significantly through technology-driven personalisation and human styling, merged with a larger curated shopping group in 2019, and expanded into womenswear by 2021, establishing itself as a major player in European online fashion retail.
The company leverages AI primarily to process customer data, enhance style recommendations, and optimise outfit selections, but the final styling is delivered through human stylists who engage directly with customers to ensure a personalised experience.
The site balances simplicity with personalisation, aiming to make online fashion shopping effortless and enjoyable, supported by AI and expert stylists who engage with users via calls to refine style choices further.
Overall, Outfittery is praised for its personalised, convenient styling service that suits busy people or those who dislike shopping, with a good return policy and quality clothes.
However, potential customers should be aware of possible pricing concerns and occasional service or technical issues.
Continue To Outfittery
outfittery.com
