Last Updated: 14th July 2025
Hermès is a prestigious French luxury brand founded in 1837 by Thierry Hermès, originally specialising in harnesses and saddlery for European noblemen. The brand expanded into leather handbags (notably the Kelly and Birkin bags), silk scarves (carrés), ready-to-wear clothing, fragrances, watches, jewellery, home furnishings, and lifestyle accessories.
Over nearly two centuries, it has evolved into an iconic global luxury house known for superior craftsmanship, exclusivity, and exceptional quality.
Hermès began as a small workshop specialising in crafting high-quality harnesses, bridles, and saddles for European noblemen and horse-drawn carriages, reflecting the transportation norms of the time.
In the early 20th century, under Thierry’s son Charles-Émile Hermès, the company moved to its iconic location at 24 Rue du Faubourg Saint-Honoré in Paris, which remains its global headquarters today.
Hermès introduced the first leather golf jacket with a zipper in 1918 and holds exclusive rights to the zipper in leather goods in France, known as fermeture Hermès.
The Kelly bag (originally Sac à dépêches) and silk scarves debuted in the 1930s and remain symbols of luxury.
The brand’s commitment to quality and innovation has helped it evolve from a harness workshop into a global luxury powerhouse known for leather goods, accessories, apparel, fragrances, and home goods.
Hermès has remained family-owned for six generations, maintaining artisanal production methods. Each product is handmade by a single craftsman in France, emphasising quality and refinement.
The brand avoids mass production and outsourcing, ensuring every item reflects meticulous workmanship. Hermès prioritises product excellence over image marketing. Former CEO Jean-Louis Dumas summarised this as, “We don’t have a policy of image, we have a policy of product.” The brand’s strength lies in its dedication to craftsmanship and timeless design.
Hermès is consistently ranked among the world’s most valuable luxury brands, with a brand valuation of around $18 billion as of 2020. Unlike conglomerates such as LVMH, Hermès operates solely under its own brand without owning multiple labels. Most products are crafted in France by skilled artisans in workshops known as Les Ateliers Hermès.
The company continues to be led by members of the Hermès family, with Axel Dumas as CEO and Pierre-Alexis Dumas as Creative Director, who personally approves each product before it leaves the workshop.
Hermès is a prestigious French luxury brand with a diverse product range spanning several high-end categories.
Leather goods are the core of Hermès’ business, accounting for approximately 30-50% of sales, depending on the source. Products include iconic handbags such as the Birkin, Kelly, Evelyne, Constance, and Lindy bags, as well as wallets, belts, gloves, and saddlery items. Hermès is known for its artisanal leather craftsmanship, with most items handmade in France by a single craftsman to ensure quality and uniqueness.
Both men’s and women’s ready-to-wear clothing collections are available, including fashion accessories like scarves, ties, hats, and footwear.
Ready-to-wear accounts for around 15-23% of sales.
Hermès is famous for its silk scarves (carrés), which have become iconic since their introduction in 1937. Silk products include scarves, ties, and shawls. The brand also offers fine jewellery, including haute bijouterie collections, and luxury watches.
Hermès also collaborates with Apple on the Apple Watch Hermès collection, combining traditional savoir-faire with modern technology.
Hermès produces a range of luxury fragrances, starting with their first perfume, Eau d’Hermès, in 1949.
The brand extends to lifestyle accessories, decorative arts, enamelware, and tableware, emphasising elegance and craftsmanship.
Other accessories include stationery, gloves, belts, hats, and other fashion accessories for men and women.
The design of the Hermès website reflects a sophisticated blend of luxury brand heritage and modern digital usability, combining e-commerce with rich editorial content to create a seamless, immersive experience.
The site is designed to be intuitive and easy to browse, allowing users to explore Hermès’ wide-ranging collections from its 16 métiers in just a few clicks.
The design supports both discovery and purchase, integrating storytelling with product listings. Hermès incorporates films, photographs, articles, and videos that provide deeper insights into the brand’s craftsmanship, materials, artisans, and fashion shows. This editorial content is woven into product pages and category sections, enriching the shopping experience and reflecting the brand’s heritage and creativity.
The site favours a minimalist look with neutral lettering on white and grey backgrounds, moving away from quirkier fonts and illustrations. The signature Hermès orange is used subtly, maintaining brand identity while enhancing readability and elegance.
The homepage and various sections feature nearly full-screen videos (e.g., runway shows) and subtle animations like a galloping horse silhouette during page loads, which add a dynamic and refined touch to the browsing experience.
The site performs well on all devices and aligns with contemporary user habits, which has contributed to strong business growth and digital presence in luxury e-commerce.
Hermès maintains a strong and carefully curated presence on multiple social media platforms, such as Instagram and Facebook, using them to communicate its brand story, craftsmanship, and heritage in a rich, narrative-driven way.
Hermès is renowned for its premium luxury pricing strategy, with frequent price hikes driven by factors such as raw material and labour costs, tariffs, and maintaining exclusivity through limited availability.
Prices in the US are generally higher than in Europe, with the US experiencing more substantial increases, partly due to tariffs. A Birkin 25 in Togo leather costs $12,700, and a Birkin 30 in Togo leather costs $13,900. A Kelly 25 in Togo leather Retourne shape is $12,000, and a Kelly 25 Sellier in Epsom leather is $12,600. Mini Kelly II Epsom is $10,000, and Mini Kelly II in lizard leather is $24,600. Evelyne III 29 bag is $4,225, Balusoie bag is $2,950, Neo Garden 23 bag is $2,875, and Lindy 26 bag is $9,900.
Hermès increases prices regularly, typically around 3.5% annually, reflecting rising manufacturing costs rather than attempts to push growth aggressively.
The brand maintains exclusivity by limiting production, keeping highly sought-after bags like Birkin and Kelly difficult to acquire, which supports their high pricing and resale value.
For the US, Hermès provides free Ground shipping on all orders up to $2,000 within the continental US, Alaska, and Hawaii. For orders exceeding $2,000, express delivery is required with applicable fees: 2 Day for $35, Standard Overnight for $60, Priority Overnight for $70, or Saturday delivery for $85. Mandatory express or white glove delivery applies to higher-value purchases, subject to some regional and product restrictions.
International customers wishing to purchase Hermès products generally place orders through the official Hermès website of their country or through authorised boutiques that offer international shipping.
Hermès stands out as a symbol of luxury rooted in heritage, artisanal craftsmanship, and exclusivity, making it one of the most respected and valuable names in the luxury industry worldwide.
The site is a streamlined, elegant, and content-rich digital platform that balances the exclusivity and heritage of the Hermès brand with modern e-commerce functionality and storytelling, providing users with a refined and engaging online luxury shopping experience.
Hermès excels in maintaining a prestigious, high-quality luxury brand with strong customer loyalty and pricing power, but faces challenges related to exclusivity, economic sensitivity, competition, and supply chain complexities.
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