Gap Kids

Gap Kids is a clothing line under the globally recognised Gap brand, designed specifically for children, offering a wide range of stylish, comfortable and durable apparel for kids from babies to teenagers.

The collection includes versatile clothes suitable for playtime, school, and special occasions, with options like denim shorts, dresses, rompers, hoodies, and varsity jackets.

Gap Kids emphasises classic styles in vibrant colours and prints that are easy to mix and match.

Short history of Gap Kids

Founded as part of the Gap brand, which started in 1969, the first Gap Kids store opened in 1986 in San Mateo, California, marking Gap’s expansion into children’s apparel. This move came as The Gap was broadening its market beyond adult apparel to include younger customers.

In 1990, Gap Kids further expanded with the introduction of babyGap, a new venture targeting infants and toddlers, which became very successful and was often housed within Gap Kids stores.

This expansion helped solidify Gap’s presence in the children’s apparel market. Throughout the early 1990s, GapKids flourished as the fastest-growing segment of The Gap’s business, contributing significantly to the company’s overall revenue and growth.

What is Gap Kids all about?

Gap Kids promotes self-expression and confidence among children through fashion, which is highlighted in their recent Back-to-School campaigns, which feature trendy items like baggy denim cargos and elevated hoodies. These campaigns encourage kids to be unapologetically themselves and embrace their uniqueness, often integrating music and dance to celebrate individuality.

Gap Kids also champions inclusivity and diversity, as seen in campaigns inspired by Heather Avis’s book Everyone Belongs, which highlights children of all abilities and talents, reinforcing a message of acceptance and belonging.

The brand frequently collaborates on themed collections such as The Peter Rabbit and Paddington collections, featuring heirloom and exploration-inspired pieces with handcrafted details.

What do they have to offer?

Gap Kids caters to a wide age range, from newborns to teens (sizes 0-18), and includes collections for both boys and girls, featuring special items like cosy pyjama sets and character-themed clothing that highlights popular franchises such as Marvel, Star Wars, and Disney.

They offer everyday essentials, including soft t-shirts, polos, leggings, classic jeans, chinos, joggers, and pull-on pants for easy mix-and-match outfits.

Seasonal offerings include shorts, skirts, denim shorts, dresses, rompers, and layering pieces like hoodies and sweaters.

Special occasion wear is also available, featuring A-line, fit-and-flare, and shirt dresses, as well as tiered hems and twirl-ready dresses suitable for events such as weddings and parties.

Durable designs come with reinforced stitching and movement-friendly fits, offered in slim and husky sizes.

The baby collection provides sizes from newborn (0 months) to 6T, including bodysuits, rompers, pull-on shorts, dresses, sweaters, and pyjamas.

There are also comfortable and easy-to-wear pieces intended for active toddlers and infants, complemented by accessories such as shoes, hats, and bibs.

What is the user experience like?

Gap Kids’ site design features vibrant, fun, and stylish imagery of kids’ clothes that are versatile for play, school, and special occasions, appealing to both children and parents.

The website organises kids’ clothes by age and gender groups, such as Girls, Boys, Toddler Girl, Toddler Boy, Baby Girl, and Baby Boy, making navigation straightforward for parents and shoppers.

The site highlights classic styles in popular colours and prints, encouraging easy outfit creation with shorts, skirts, dresses, and rompers for various occasions, simplifying mix-and-match styling.

The website is designed for easy browsing on various devices, focusing on simplicity and clarity to enhance the shopping experience.

Gap also offers a mobile app that provides a seamless shopping experience on the go, with exclusive access and perks, suggesting a responsive and optimised UI for mobile devices.

Gap Kids maintains an active presence on social media platforms like Instagram, using bright, bold visuals and campaigns that celebrate kids’ self-expression and confidence, showcasing children’s styles and encouraging community engagement.

What are the prices like?

Gap Kids pricing varies depending on the type of clothing and region, but generally, the brand offers a range of kids’ apparel at moderate prices, with frequent discounts and sales.

Kids’ clothing items such as jeans, rompers, and sets typically range from about $13.90 to $69.90; rompers can be found for around $18.90 to $44.90, wide-leg jeans from $39.90 to $69.90, and sets around $24.90 to $37.90. Shoes for kids range from approximately $17.00 for toddler dress shoes to about $54.95 for rain boots.

Gap often runs promotions, such as Friends & Family events with up to 40% off everything, making their pricing more affordable. Online exclusive discounts and multi-buy offers are also common, helping to reduce the overall cost.

What are their shipping options?

Gap Kids shipping info is based on their members’ program, and there are costs from $7 to $25, depending on the speed and option users pick. Most standard options have Free Shipping for orders over $50, and Priority Shipping delivers in 1-2 business days for a flat rate of $25.

Customers can track their Gap Kids orders via the Gap website using their order number and email.

The Gap US site does not ship internationally, so customers should use their regional Gap site for orders outside the US.

Conclusion!

Gap Kids is recognised for combining casual American style with comfort and durability, making it a popular choice for parents looking for fashionable yet practical children’s clothing.

The brand focuses on versatile, stylish clothing that suits various occasions, including playtime, school, special events, and everyday wear, ensuring easy mix-and-match options for active children.

The site design emphasises easy navigation, appealing visuals, and versatile kids’ fashion, creating a user-friendly and engaging shopping platform for children’s clothing.

Gap Kids is a solid choice for parents seeking style, comfort, and durable clothing basics for children at a reasonable price point.

While most items are well-made and long-lasting, it is advisable to check specific product reviews for durability and consider the brand’s ethical stance if that is important to you.