Flannels

Flannels is a prominent British luxury fashion retailer specialising in contemporary men’s, women’s, and kids’ designer clothing, footwear, and accessories.

Flannels offers a curated selection of luxury and modern fashion brands, including Gucci, Saint Laurent, Valentino, Stone Island, Moncler, Burberry, Balmain, Tom Ford and Off-White.

It also includes junior and beauty collections, and the brand emphasises a high-quality, consumer-first shopping experience with knowledgeable stylists and a focus on both established and emerging designers.

Short history of Flannels

Established in 1976 by Neil Prosser in Knutsford, Cheshire, Flannels started as a menswear store and expanded through joint ventures and rebranding efforts in the 1990s.

The company grew to 17 stores by 2000, expanded beyond menswear to include womenswear and childrenswear, offering a curated selection of high-end clothing, footwear, accessories, and beauty products, and continued expanding thereafter.

In 2012, Frasers Group (formerly Sports Direct International) acquired a majority stake (51%) in Flannels and completed full ownership in 2017.

Since then, Frasers Group has invested in expanding and enhancing the brand. Flannels’ flagship store opened on Oxford Street, London, in 2019, featuring state-of-the-art retail space and a large office below it.

Over the years, Flannels has grown to operate over 50 stores across the United Kingdom, including major cities such as Liverpool, Manchester, Leeds, Birmingham, and Cardiff.

Today, the company is headquartered in London and employs around 700 people.

What is Flannels all about?

Flannels is focused on being the leading luxury retailer that offers a curated, multi-category designer shopping experience accessible to a broad audience.

The company emphasises impeccable customer service, individualism, and attention to detail, aiming to create a world-class shopping destination with a super-inclusive approach to luxury retail.

Flannels is also focused on innovation and expansion, particularly targeting regional cities and the next-generation consumer through initiatives like the Flannels X flagship on Oxford Street and the Youth-Phoria project. These efforts reflect a commitment to youth culture, ambition, and ability while continuing to disrupt and rethink retail by blending established luxury brands with emerging designers.

Flannels is all about blending timeless style with modern luxury retail, focusing on individualism, impeccable service, and innovative customer experiences across fashion and beauty sectors. This philosophy drives their curated product selection, store design, and overall brand identity as a premier luxury retailer in the UK.

What do they have to offer?

Flannels offers a wide portfolio of over 200 luxury and contemporary brands, including Dolce & Gabbana, Boss, Balenciaga, Alexander McQueen, Versace and more.

For men’s designer clothing, Flannels features brands such as Canada Goose, Kenzo, Lanvin, Marcelo Burlon, and Marni, among others.

In women’s designer fashion, Flannels offers a curated selection including British luxury brands like Victoria Beckham, Vivienne Westwood, JW Anderson, Stella McCartney, and David Koma.

These brands represent a mix of heritage and contemporary British style, with offerings ranging from punk-inspired designs to sharp tailoring and streetwear.

For kids, Flannels also provides designer clothing and accessories from various luxury brands, such as Ralph Lauren, Givenchy and Birkenstock.

What is the user experience like?

Flannels’ site reflects a high-end luxury fashion retail experience with a clean, organised, and user-friendly layout.

The website emphasises luxury designer fashion for men, women, and kids, and this is reinforced through curated collections and brand directories.

The homepage and main sections are well-structured with clear categories for men’s, women’s and kids’ fashion, clearance sales, and even luxury homeware. Each category offers filters by designer, style, colour, size, and price, making it easy to browse and shop.

The site uses high-quality images and editorial-style content, such as style guides and featured collections, to engage users and highlight trends. Dedicated sale pages present discounted designer items with sorting and filtering options, encouraging users to find luxury items at competitive prices.

Beyond fashion, the site includes a homeware section featuring designer furniture and accessories, blending fashion with lifestyle aesthetics.

Their app syncs accounts across devices, supports a unified shopping basket, and includes push notifications for new products and sales.

Flannels is active on several social networks, with a strong presence particularly on Instagram and TikTok, where they share luxury fashion content for men, women, and kids, as well as beauty and home products.

What are the prices like?

Pricing at Flannels is dynamic, reflecting taxes, promotions, and availability, with options for instalment payments and frequent sales on designer items.

Prices can vary a lot and may differ between the website and physical stores.

For exact prices, browsing the specific categories or clearance sections on their website is recommended.

The company offers a payment option called Frasers Plus, which allows customers to pay in 3 interest-free instalments or spread payments over 6 to 36 months with interest. This service also includes earning reward points on purchases.

Additionally, Flannels has a designer sale and clearance section where customers can find discounted items, sometimes up to 70% off, on clothing, shoes, and accessories from various top brands.

What are their shipping options?

Flannels does shipping to the UK, US and internationally.

Standard Delivery for the US costs $6.99 and takes 3 to 7 days, Express Delivery costs $9.99 and delivers within 48 hours, and Next Day Delivery by DPD costs $11.99 and delivers the next day.

Delivery options depend on the product and region and are shown at checkout.

For international orders, customers should be aware that import duties and taxes may apply upon delivery, which are the responsibility of the recipient.

To see a full list of the countries they ship to view the table below so you can see the cost of delivery and timeframe the goods will be delivered in to your region.

Conclusion!

Flannels is a leading luxury fashion retailer known for its wide range of designer brands and innovative retail experiences.

It has a strong presence across the UK with over 50 stores and continues to grow under the ownership of Frasers Group.

The company combines luxury fashion with personalised customer service and has recently expanded into beauty retail, making it a key player in the UK luxury retail market.

The website combines elegant minimalism with practical e-commerce functionality to create a premium online shopping environment tailored to luxury fashion consumers.

The design balances aspirational branding with ease of use through intuitive navigation, rich visual content, and comprehensive filtering options.

Flannels offers a premium shopping experience with a strong selection of luxury fashion, but customers should be cautious of poor customer service, high and sometimes hidden fees, and difficulties with returns and refunds.