JoJo Maman Bébé

JoJo Maman Bébé is a UK-based multi-channel retailer specialising in maternity wear, baby and children’s clothing, as well as nursery products, gifts, and toys.

The brand is known for its stylish, practical, and affordable clothing, often inspired by traditional French Breton nautical styles combined with quirky British humour.

Their product range covers everything from pregnancy through to pre-school, including fashion and equipment.

The company has received numerous awards for its business performance, customer service, and product quality, reflecting its reputation as a trusted and beloved brand among parents and grandparents.

Short history of JoJo Maman Bébé

JoJo Maman Bébé is a UK-based retailer of maternity wear and baby clothing, founded in 1993 by Laura Tenison. The company began as a mail-order catalogue specialising in maternity and children’s clothing, inspired by Tenison’s hospital experience following a car accident, during which she noticed a lack of variety in children’s mail-order fashion.

Over time, JoJo Maman Bébé expanded from mail order to online sales and physical stores, growing to 87 locations by April 2022, with its headquarters in London and an operational facility in Newport, Wales.

Laura Tenison was awarded an MBE in 2004 for her services to business in South Wales.

In 2022, JoJo Maman Bébé was acquired by Next plc and an investment group, with Tenison stepping down as CEO, marking a new chapter in its growth while maintaining its core values and customer-focused approach.

What is JoJo Maman Bébé all about?

JoJo Maman Bébé’s mission centres on supporting happy childhoods by creating “happy helpful clothes and products that let children be children” – embracing their playful, messy, and curious nature.

The company prioritises people and the planet above profit, striving to ensure there is no conflict between doing well commercially and doing good ethically. JoJo Maman Bébé also places a strong emphasis on social responsibility and sustainability. It was the first UK children’s wear brand to become a certified B Corp in 2016, demonstrating its commitment to people and the planet through sustainable materials, renewable energy in stores, and support for environmental initiatives like tree planting.

The company joined the Ethical Trading Initiative to enhance responsible sourcing and human rights due diligence, sourcing materials responsibly and obtaining certifications like ZQ Wool for animal welfare and environmental standards.

The company aims to create high-quality, long-lasting products that are beneficial for families and the environment.

What do they have to offer?

JoJo Maman Bébé offers a comprehensive product range focused on maternity, baby, and children’s needs, combining style with practicality. Stylish and comfortable maternity wear is there for expectant mothers, and also a wide variety of baby clothes, such as tops, sleepsuits, dresses, dungarees, pramsuits, coats, hats, gloves, swimwear, and footwear, including organic cotton options for softness and comfort.

Fashionable and functional clothes for toddlers and preschoolers are offered, including swimwear and footwear.

There are essentials for the nursery, including furniture, equipment, and items to support feeding and nursing.

Practical baby gear includes changing mats, potty trainers, sippy cups, baby carriers, high chairs, booster seats, buggy and pram accessories, and changing bags.

All equipment meets high safety standards and combines functionality with style.

They also offer equipment to aid mobility and convenience for parents and children, and a selection of toys and gift items suitable for babies and young children.

JoJo Maman Bébé also emphasises quality materials, including organic cotton, to ensure comfort and durability.

What is the user experience like?

JoJo Maman Bébé’s website design reflects its identity as a boutique mother and baby brand with a playful, family-oriented, and stylish aesthetic.

The site is organised into clear categories such as maternity clothes, baby and kids’ clothing, nursery products, gifts, and toys, making it easy for users to find products by age or type.

The design highlights charming appliqué designs, embroidered clothing, and interactive elements like reversible jackets and character-themed outfits, all showcased with engaging imagery that appeals to both parents and children.

The user interface balances aesthetic appeal with practical functionality, supporting an enjoyable and efficient shopping experience for maternity and baby products.

JoJo Maman Bébé is active on several social networks, such as Instagram, where they share photos and videos, encouraging customers to tag them with #DaysInJoJo.

Their other profiles are used to engage with their community and share content related to their products and brand values.

What are the prices like?

JoJo Maman Bébé pricing varies depending on the product category and retailer.

Their products in the US market generally range from about $12 to $55, and various items like maternity clothes and baby outfits can be found from $21 to $34.

The company tries to keep prices competitive within the market, and their products are available through their own website and also through retailers like Nordstrom and Marks & Spencer, with occasional sales and discounts affecting prices, so it is wise to check before final shopping.

What are their shipping options?

JoJo Maman Bébé ships to the United States with a delivery charge of $15 per order. Delivery typically takes 4-5 working days, though extra time may be needed during holidays and sale periods. The shipping is Delivered Duty Paid (DDP), meaning the price you pay includes delivery, duties, taxes, and customs clearance fees, so no additional charges should be expected upon delivery.

For international customers outside the UK and the US, using a package forwarding service (such as MyUS) is a common solution. Shipping costs and delivery times depend on the weight of the package and the destination country.

Conclusion!

JoJo Maman Bébé is a well-established, socially responsible retailer focused on maternity and children’s products, blending style, practicality, and sustainability to support families from pregnancy through early childhood.

The site design combines playful, hand-crafted visual elements with practical, easy-to-navigate layouts that reflect the brand’s focus on stylish, durable, and ethically made maternity and children’s clothing.

JoJo Maman Bébé is praised for its ethical approach, quality, and stylish maternity and children’s products, but customers should be aware of pricing and sizing considerations.