Burt’s Bees Baby

Burt’s Bees Baby is a brand specialising in high-quality organic products for newborns, babies, and toddlers, including clothing, bedding, nursery goods, pyjamas, and skincare items. Their signature material is 100% organic cotton, which is known for being exceptionally soft, gentle on delicate skin, and durable through many washes.

The company is headquartered in Fairfield, Connecticut, and is privately held, with a workforce of 11-50 employees. They also have a wholesale division serving retailers with organic baby clothing and essentials.

Short history of Burt’s Bees Baby

Burt’s Bees, the parent company of Burt’s Bees Baby, was founded in 1984 in Dover-Foxcroft, Maine, by Burt Shavitz and Roxanne Quimby. The original business began by making candles from leftover beeswax and evolved into a natural personal care product company known for items like lip balm.

Burt’s Bees was incorporated in 1991 and shifted its focus exclusively to personal care products by the mid-1990s. The company grew significantly throughout the 1990s and early 2000s, expanding product lines and distribution channels, including the launch of an e-commerce website in 1999.

It increased its manufacturing and retail presence, eventually becoming a subsidiary of Clorox in 2007. Burt’s Bees Baby is a later extension of the Burt’s Bees brand, launched in 2012, that focuses on organic and sustainable baby products, leveraging the parent company’s reputation for natural and earth-friendly personal care items.

The baby line emphasises sustainable organic cotton and natural materials for infant clothing and nursery products.

What is Burt’s Bees Baby all about?

Burt’s Bees Baby’s philosophy is inspired by the natural world and the industriousness of bees, symbolising productivity, organisation, and care. This connection to nature is a core part of their identity, aligning with the broader Burt’s Bees ethos of using the best nature has to offer while protecting it.

The company focuses on sustainability and affordability, aiming to provide premium organic products at prices accessible to families.

The cotton they use is Earth-friendly and GOTS certified, meeting the highest global standards for organic textiles.

Their fabrics and trims incorporate recycled materials, such as recycled polyester for buttons and thread.

They employ eco-friendly printing and dyeing techniques that avoid harmful chemicals and pesticides, conserving water and reducing environmental impact.

Their factories recycle water and repurpose waste, and their packaging is designed to be reusable and printed with soy-based ink to minimise environmental impact.

The company emphasises philanthropy by donating products globally, volunteering in communities, and engaging in environmental preservation efforts inspired by bees.

The brand describes itself as a supportive “hive” for parents, aiming to make parenting easier by offering the purest start in life for children.

What do they have to offer?

Their product range includes pyjamas, nursery goods, swaddle blankets, wearable blankets, and bath time essentials.

Their clothing line features essentials such as bodysuits, onesies, rompers, burp cloths, bibs, baby jogger pants, and long-sleeve onesies.

They also offer seasonal fashion, footed sleepers, two-piece pyjamas, family matching sets and toddler apparel with nature-inspired prints and timeless designs.

Hooded towels, washcloths, and plush bathrobes made from ultra-absorbent organic cotton ensure gentle care for babies after bath time. P

roducts such as organic reversible blankets, crib sheets, and quilts are also available to provide safe and breathable sleep environments for infants. Non-toxic play essentials such as plush rattles, loveys, and other baby-friendly toys are there to complete the collection.

Burt’s Bees Baby also has a skincare line made with natural ingredients free from harmful chemicals, including cleansers, lotions, and baby washes that moisturise and protect delicate baby skin.

What is the user experience like?

Burt’s Bees Baby site focuses on a fresh, beautiful, and personal aesthetic that aligns closely with the brand’s identity.

A user-friendly layout balances functionality with a personal touch, and the design emphasises a soft, magical, golden colour palette inspired by the brand’s honey-themed identity, with beautiful typography and high-quality product photography to create a warm, inviting atmosphere.

The site avoids a stiff or generic corporate look, instead aiming to make visitors feel at home and comfortable while shopping.

The homepage highlights main categories such as new arrivals, collections like Santorini and Americana, essential baby items, toddler boy clothing, and sibling matching sets.

This organisation helps users quickly find product types or themes of interest. Each product page offers detailed descriptions including material certifications, sizing charts by weight and height, and special features like two-way zippers or convertible mittens. This supports informed purchasing decisions.

There is also a blog with a complementary but distinct design to support community growth and information sharing.

Burt’s Bees Baby maintains an active social media presence on Instagram, Facebook and other platforms to connect with customers and share their sustainable mission.

What are the prices like?

Despite their focus on premium organic materials and sustainability, Burt’s Bees Baby strives to offer their products at surprisingly affordable prices to support families in giving their children a healthy start.

Some baby clothes, like the Watercolor Stripes Baby Boy Top & Shorts Set, start at around $22.95.

They have promotions like 10% off for new sign-ups, seasonal sales and a rewards programme for customers.

Clearance sections where discounts of 40-77% off select styles are available during promotional periods.

For the most accurate and current pricing, visiting the Burt’s Bees Baby official website is recommended.

What are their shipping options?

Burt’s Bees Baby offers several shipping options for US customers. Free standard shipping is offered on orders over $49, takes 4-12 business days, and costs $8.95 if the order is below $49. Ground shipping, which takes 3-6 business days, costs $13.95, and priority shipping, which takes 2-3 business days, costs $24.95. Order confirmation and tracking emails are sent within 60 minutes of order placement and again when the order ships.

The company strictly prohibits shipping their products outside the US, as products are intended for end use in the United States only and are not labelled for international distribution.

Conclusion!

Burt’s Bees Baby is a trusted source for sustainable, organic baby and kids’ products that combine comfort, safety, and eco-consciousness with a commitment to community and environmental care.

The site combines thoughtful branding, sustainable product focus, and a warm, approachable design to create an engaging online shopping experience for parents and families.

Clean navigation, detailed product data, and a focus on organic and safe baby products, wrapped in a visually gentle design, enhance the user’s shopping experience.

Burt’s Bees Baby offers high-quality, sustainably made baby products with a strong focus on organic materials and environmental responsibility, balanced by some concerns about sizing, customer satisfaction, and labour transparency.