Last Updated: 14th May 2025
The Children’s Place is a retailer specialising in children’s apparel and accessories, and provides quality, fashionable merchandise at value prices. Their offerings include tops, skirts, dresses, jackets, shoes, bottoms, sleepwear, and backpacks. The Children’s Place portfolio also includes Gymboree, Sugar & Jade, and PJ Place.
As of 2007, the company operates over 850 Children’s Place stores and more than 325 Disney Stores throughout North America.
The Children’s Place is the largest pure-play children’s speciality apparel retailer in North America, founded in 1969 in Hartford, Connecticut, by David Pulver and Clinton Clark. Originally selling toys and apparel, the company shifted focus in the 1980s to children’s apparel for newborns to pre-teens, offering both private label and branded merchandise.
In 1981, Federated Department Stores acquired the chain, and the founders, Pulver and Clark, did not want to stay on to run the company under a corporate boss, so their association with the retail chain ended soon after the sale. An investor group led by the Dabah family purchased the chain after Campeau Corporation acquired Federated in 1988, and in 2004, the company acquired the struggling chain of Disney Stores and took over operations while paying a licensing fee to Disney.
The Children’s Place bought the rights to the Gymboree brand in 2019, and in 2021, the Sugar & Jade brand launched, featuring collections for tween girls. The PJ Place brand was launched in 2022, offering pyjamas for all ages, including adults.
The Children’s Place focuses on providing stylish, durable, and budget-friendly apparel that builds confidence and celebrates diversity, while its vision includes innovation, sustainability, and ethical sourcing to remain a trusted and leading destination for children’s fashion.
The company operates through a combination of brick-and-mortar stores and a robust online platform, offering a convenient and seamless shopping experience with fast shipping and hassle-free returns.
The brand emphasises quality, style, affordability, and customer service, aiming to make shopping for children’s clothing easy and enjoyable for families.
They are committed to protecting and enhancing their brand by ensuring that the factory workers who make their products are treated well.
Their approach goes beyond compliance, focusing on workers’ needs and well-being to improve factory productivity and reduce absenteeism.
They also support economic opportunities for artisans who adopt socially responsible business practices, as part of their membership in the nonprofit Nest organisation.
The Children’s Place is known for providing high-quality, fashionable, and affordable clothing designed to help children express their individuality.
Its product range includes everyday essentials, special occasion outfits, and themed collections under its proprietary brands such as The Children’s Place, Gymboree, Sugar & Jade, and PJ Place.
Their product range includes baby bodysuits, toddler clothes, and kids’ tops and bottoms such as tanks, tees, button-down shirts, blouses, long-sleeved shirts, shorts, jeans, dress pants, skirts, and leggings.
They also provide seasonal collections like swimsuits for summer and fall clothes for cooler weather. Boy’s clothing includes casual and dressy options, activewear, graphic tees, shorts, chinos, joggers, and denim in various fits and washes. They offer styles suitable for all seasons and occasions, including back-to-school uniforms.
Girls’ clothing features a wide variety of styles such as bike shorts, sweaters, hoodies, pyjama sets, uniform tops, outerwear like winter coats and snow pants, and accessories like hats and mittens. Their girls’ collection also includes trendy dresses and seasonal matching sets for family occasions.
The Children’s Place also carries a broad selection of kids’ shoes, including sneakers, boots, flats, sandals, and dress shoes designed for comfort and style for babies, toddlers, and older kids.
They offer footwear suitable for school, play, special occasions, and all seasons. They provide accessories such as headbands, sunglasses, watches, belts, hats, ties, and hair accessories to complement outfits.
The Children’s Place website is focused on providing a user-friendly shopping experience for kids, babies, and toddlers’ clothes. A clean, colourful layout highlights playful, stylish, and affordable children’s clothing collections, reflecting the brand’s celebration of childhood.
Clear navigation menus allow users to easily browse categories such as new arrivals, clearance, and sale items, helping customers find products quickly.
Use of professional product images to showcase clothing items clearly and attractively enhances trust and appeal to parents shopping for their children.
Mobile-friendly responsive design ensures a smooth browsing and shopping experience across devices, including smartphones and tablets.
The Children’s Place also has a mobile app that offers easy use and features like push notifications for promotions, a barcode scanner for in-store shopping, and seamless order tracking.
The company is active on major social networks, including Instagram, Facebook, X, YouTube, Pinterest, and LinkedIn, using these channels for marketing, customer engagement, and corporate communications.
The Children’s Place offers affordable kids’ clothing with a wide range of prices that vary by item, size, and promotions.
Prices are generally budget-friendly, with frequent sales and clearance items available for additional savings.
Since prices and promotions can vary a lot, it is best to check the current prices directly on site or in-store for the most accurate and up-to-date pricing information.
The Children’s Place offers several shipping options with different costs and delivery times depending on the destination and shipping speed selected.
For the US, standard shipping is free on orders of $40 or more, and a $6.99 flat rate is applied for orders below $40. Delivery typically takes 7 to 10 business days. Express shipping is $15, with delivery in 3 to 5 business days. Rush shipping costs $20, with delivery in 1 to 3 business days.
The Children’s Place ships internationally to selected countries, and customers need to always check the “Ship To” selector on their website for current country availability and shipping details.
The Children’s Place is a well-established, trusted children’s apparel retailer that combines fashion, value, and convenience to serve families across North America and beyond.
Their website combines vibrant, child-friendly aesthetics with practical e-commerce functionality to create an engaging and efficient online shopping environment for families.
The brand is favoured for its affordability, variety, and rewards, but there are some issues with occasional pricing or sizing inconsistencies.
Shoppers can often find good deals, but should be cautious about customer support and return policies.
Continue To The Childrens Place
childrensplace.com
